Blog

Our team enthusiastically discusses the latest tech, UX trends, and health industry topics over lunch, coffee, and happy hours. We want to open those discussions to you! Check out our latest bold insights and join the conversation

Blog

6 UX trends for 2019

As industries undergo massive change, there’s a tension; new players will disrupt old market structures and the UX is going to play a critical if not defining the role in the success or failure of...

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A Bold year to remember!

Bold Insight started out small, much like my former company 20 years earlier, User Centric, where a few set off with lofty ideas and a plan. But this time, we are smarter. We learned from the...

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Designing for Voice: The next phase of UX design

Good design involves understanding and incorporating core UX elements (people, environment, and tasks), but frictionless voice UI design needs more: UX designers need to understand the idiosyncrasies of voice as a medium. What we learn, and how those insights are translated into a voice interface design is a new challenge for UX design.

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The time for a better UX in digital therapeutics is now

If history has shown that payer behavior tends to shift once a critical mass has been achieved, and we are on the precipice of achieving that critical mass for digital therapeutics, having a “user friendly solution” is about to replace “having a reimbursable solution” as the #1 factor affecting physician prescribing behavior.

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What we do matters: A Bold mission

We are frequently reminded, as user experience (UX) and human factors (HF) researchers, that our work matters. We research products that impact millions of lives; whether it is to design a safer and easier-to-use medical device, a more efficient and less frustrating call center experience, or new...

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So, your recruit fell apart… now what?

With the thousands of projects managed over the years, we feel like we've "seen it all". While rare, in spite of the amount of preparation and planning, sometimes things don't go as expected. Allison details tips on how to recover from a research participant recruit that falls into that...

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Product design: Why it’s important to see behavior

As designers, we assume users will behave the way we expect them to behave. Unfortunately for us, humans are unpredictable … attempts to model behavior typically predict less than 10% of actions. Consider the Theory of Planned Behavior, which suggests behaviors depend on an individual’s attitude,...

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6 UX trends for 2019

As industries undergo massive change, there’s a tension; new players will disrupt old market structures and the UX is going to play a critical if not defining the role in the success or failure of these transformations. The bold future of UX: How new tech will shape the industry Part 6 ∙ 6 UX...

read more

A Bold year to remember!

Bold Insight started out small, much like my former company 20 years earlier, User Centric, where a few set off with lofty ideas and a plan. But this time, we are smarter. We learned from the growing pains, the corporate red tape, and how to run a business better to ultimately benefit our clients....

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UX and sustainability: What is our role as researchers?

As UX researchers and designers, we should consider the entire product lifecycle, including disposal. If possible, also thinking ahead to future product iterations and how product replacement will be handled.Earlier this year, I was a part of a formative study for a pharmaceutical manufacturer to...

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Is customer channel-hopping hiding UX problems?

Listen to reasons customers contact you and use those reasons to diagnose problems in your channels that may be hiding. As a company with many channels, you should always be looking at the ways in which customers connect with you. Movement across channels often reflects customer choice, but it...

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UX principles for robot design: Have we begun to baseline?

As the robotics industry continues to find its way into our lives, we can begin to identify UX design principles to apply to this tech to increase the acceptance of robots and improve the human-robot interaction experience. The bold future of UX: How new tech will shape the industry Part 4 ∙ UX...

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AI benefits from GPU, not CPU advancements

A quick follow-up to our blog posts about AI… The name of the game is no longer Moore's Law where we see processors getting exponentially faster. AI technology is driven not by computing processes of the past, but from an evolution beyond central processing unit (CPU) advances to graphics...

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The critical component missing from AI technology

The first step when developing AI is to understand the user need; but just as critical, is knowing the context in which the data is being collected. The bold future of UX: How new tech will shape the industry Part 3 ∙ The critical component missing from AI technology In our last post on artificial...

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Three things to improve acceptance of AI

To truly deliver on the promise of AI, developers need to keep the end users in mind. By integrating three components of context, interaction, and trust, AI can be the runaway success that futurists predict it will be. The bold future of UX: How new tech will shape the industry Part 2 ∙ Three...

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Singularity and the potential impact on UX design principles

If we are approaching a rapid technology shift as some experts predict, core UX design principles will have to be redefined to adapt to radically different interaction models. The bold future of UX: How new tech will shape the industry Part 1 ∙ Singularity and the potential impact on UX design...

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Reclassifying diabetes: 3 implications for product design

Recent research suggests that reclassifying diabetes may allow for the development of more targeted diabetes treatments. This could present opportunities to design these treatments to maximize patient safety and experience. Currently, diabetes is diagnosed as either Type 1 or Type 2 (setting aside...

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Designing your POS so it’s not a POS

Regardless of whether the interface is intended to be used by a customer (novice) or an employee (expert), the key is to ensure that the POS interface is designed for the intended audience. To do this, organizations should engage users throughout the design process. Point-of-sale (POS) interfaces...

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Webisode: Why invest in global user research?

While many organizations see the value in user research, there is sometimes a reluctance to invest in a global research program. Bob Schumacher, editor of The Handbook of Global User Research, breaks down what organizations can gain from global research. This is the first in a series of three...

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Designing for Voice: The next phase of UX design

Good design involves understanding and incorporating core UX elements (people, environment, and tasks), but frictionless voice UI design needs more: UX designers need to understand the idiosyncrasies of voice as a medium. What we learn, and how those insights are translated into a voice interface design is a new challenge for UX design.

read more

The time for a better UX in digital therapeutics is now

If history has shown that payer behavior tends to shift once a critical mass has been achieved, and we are on the precipice of achieving that critical mass for digital therapeutics, having a “user friendly solution” is about to replace “having a reimbursable solution” as the #1 factor affecting physician prescribing behavior.

read more

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