UX in 140 words
Our team enthusiastically discusses the latest tech, UX trends, and health industry topics over lunch, coffee, and happy hours. We want to open those discussions to you! We’ll kick it off with a short post (around 140 words) and would love to know your views! Do you agree? Disagree? Have more to add? Just comment below those posts! Join the discussion!Product design: Why it’s important to see behavior
As designers, we assume users will behave the way we expect them to behave. Unfortunately for us, humans are unpredictable … attempts to model behavior typically predict less than 10% of actions. Consider the Theory of Planned Behavior, which suggests behaviors depend...
Is a product still usable if the user has to “get used to it”?
During usability, when participants have trouble using something we often hear ‘I could do better but I’d just have to get used to it.’ This is a common phrase; it typically means there are usability issues. But maybe something more subtle is at play. Sometimes the...
When it comes to voice print UX, what is our role as researchers?
During a recent study, we asked participants how long they thought they would have to speak in order for their voice to be uniquely recognized (i.e., voice print). While their estimates varied widely - from 30 seconds to 30 minutes - most people said about three to...
AI benefits from GPU, not CPU advancements
A quick follow-up to our blog posts about AI… The name of the game is no longer Moore's Law where we see processors getting exponentially faster. AI technology is driven not by computing processes of the past, but from an evolution beyond central processing unit (CPU)...
The future of fan engagement: How do you measure goosebumps?
One of the CES presentations I attended was a panel in the sports technology track called, The Future of Fan Engagement. The panel discussed cutting-edge research in the sports tech market and perspectives on the relationship between emergent media technologies and...