News

Bold Insight presents on AI and remote testing at UX Masterclass

November 18, 2020

Bold Insight Managing Partners Bob Schumacher and Gavin Lew will present at the 16th UX Masterclass on December 4-5, 2020. This year, the conference will be held virtually and is hosted by PeepalDesign and UXalliance. The conference theme, The Changing Faces of UX: Global perspectives, will explore the intersection between designing experiences and emerging trends. 

Schumacher will present, Remote Testing, Teens, Parents, Pandemics …What could go wrong? with Jonathan Abrams (User Researcher, Google). They will highlight the challenges experienced when conducting remote observations of user interviews with dyads of parents and children as young as nine years old. Schumacher and Abrams will discuss setup, methodological challenges, logistical hiccups, and technical hurdles and how they overcame these issues to deliver solid research results. 

Lew is presenting The Time is Now for Humanizing AI which will discuss core elements needed for artificial intelligence (AI)-enabled products to succeed. Lew and Schumacher recently released a book focused on the topic, AI and UX: Why Artificial Intelligence Needs User Experience, published by Apress publishing. 

To register for the UX Masterclass virtual conference, visit https://uxmasterclass.com/ 

 

About the UX Masterclass, The Changing Faces of UX: Global perspectives​
The UX Masterclass is back in India, after successful events spanning 5 continents in 15 years. UX Masterclass provides you with a unique opportunity to engage with and learn from the best in the business. Visit https://uxmasterclass.com/ to learn more and register! 

About Bold Insight
Bold Insight is user experience (UX) research agency based in Chicago. The team offers clients the expertise and professionalism of a large agency, with the imagination and agility of a startup. This dynamic offering results in responsiveness, sense of pride and ownership, and flexibility to exceed project expectations. Find out more at boldinsight.com or email hello@boldinsight.com to discuss your next project. 

For press inquiries reach out to Pamela Stoffregen-Gay at press@boldinsight.com.