News

Bold Insight’s Lew and Schumacher to present at UX Masterclass

October 4, 2021

Alongside other leading user experience (UX) professionals from around the world, Bold Insight’s Gavin Lew and Robert Schumacher will be speaking at the UX Masterclass. This conference brings together senior leaders from each of the UXalliance partner companies to share trending UX topics from their local markets and provide a true international perspective for attendees. 

Lew will be speaking October 14 on the importance of lending a UX framework to artificial intelligence (AI). “Now that we’ve seen the failures that have come with highly developed AI, we need to understand how UX principles can help rebuild trust and context around AI in a way that benefits our society,” Lew says.

Schumacher’s presentation on October 16 will delve into the insights gained by challenges faced by the UX community during COVID-19. “We all had to adapt,” Schumacher says. “Now, as we look back, it’s time to examine what we learned, what we had to discard, and how we can advance our work in this field.”

The UXalliance is a network of 26 UX research and design companies across five continents and more than 50 countries. Bold Insight was recently announced as the exclusive US partner of the UXalliance. The 17th annual UX Masterclass will be hosted virtually by Mexico and Columbia-based research partner Usaria. More information and tickets can be found by visiting https://www.uxmasterclass.com/. For more information about the UXalliance, visit http://www.uxalliance.com/

 About Bold Insight
Bold Insight is a UX research agency based in Chicago. The team offers clients the expertise and professionalism of a large agency, with the imagination and agility of a startup. This dynamic offering results in responsiveness, sense of pride and ownership, and flexibility to exceed project expectations. Find out more at boldinsight.com or email hello@boldinsight.com to discuss your next project.

 

For press inquiries reach out to Pamela Stoffregen-Gay at press@boldinsight.com.