Case Studies

There are many ways to get the insights needed to guide your development process. 

We match the best research method to address your specific objectives and right-size our efforts without blowing your budget.

Filter by:

Connected medical system

A pharmaceutical manufacturer wanted to use an existing connected system mobile app with a pediatric population. They were asked by the FDA to verify the app would work with this new patient population.


The FDA requested verification that the app would work with this new pediatric patient population.
The initial study was to identify major showstoppers (if any) and if using the existing mobile app was possible with these patients.


We were to uncover any environmental, scenario, and logistic considerations that are different for the user group.

We simulated at-home environments in a lab setting, including a mock living room, bedroom, and bathroom.

Our preliminary research revealed that working with pediatrics with this particular diagnosis required a heightened level of moderator sensitivity as the patient may not be aware of their diagnosis.


We learned our simulated in-home setup supported data collection; patients and caregivers adapted well to the simulated environments.
We also learned to include a kitchen in future studies as there was a tendency for patients and/or caregivers to utilize these areas when prepping the medication.

Next-gen osteoarthritis

A pharmaceutical manufacturer was exploring next generation improvements for currently available medication to treat osteoarthritis in the knee.
A pharmaceutical manufacturer was exploring next generation improvements for currently available medication to treat osteoarthritis in the knee. The current medication requires patients to receive multiple injections in the knee for a full dose.
The manufacturer had three goals for this project: to better understand and improve the current routine of doctors that administer this drug, to gather feedback on using the drug for osteoarthritis of the ankle, and to receive feedback on a prototype syringe design.

We observed current practices by visiting orthopedic surgeons’ offices and gathered feedback on their current routines, thoughts on injecting into ankles, and possible dosage reductions. HCPs were asked to perform a simulated injection and provide feedback for future development.

We provided HCP feedback on the possibility of dosage reduction, shared design recommendations on improving stability of the prototype syringe, and offered positive feedback on the possibility of utilizing current drugs for new applications.

Data-driven MVP requirements for a mobile app

A global relocation company was designing a new mobile app to support transferees navigating the corporate relocation process.
The company required exploratory research to understand the minimum viable product (MVP) requirements for this app. Our research included two user groups: transferees and relocation specialists.
With transferees, our team conducted in-home contextual inquiries, a multi-week longitudinal online diary study, and focus groups to gather design feedback.
With relocation specialists, we conducted conference intercept research (to understand barriers to app adoption).
We identified the needs of the transferees that could be addressed with a mobile app and the aspects of the relocation process that still required human interaction. We also prioritized these items for the app’s initial release (MVP). Design recommendations were also provided.

Call center application design

A major utilities and telco provider sought to improve their customer experience and operational efficiency.
[et_pb_imag 0=”e” src=”” _builder_version=”3.29.3″ width=”74px” min_height=”74px” custom_margin=”|||30px|false|false” custom_padding=”||||false|false” _i=”0″ _address=”″ /]
We were asked to evaluate various aspects of their call center and service technician operations to identify opportunities for system redesign.
Our team conducted contextual inquiries with service technicians in the field as they processed requests for installs, service, and repairs to identify opportunities to enhance efficiency and effectiveness at point of service.
Our team observed customer service representatives (CSRs) in in the call center with an eye towards improvement at the service request level, and led collaborative design sessions with the CSRs to identify workarounds that could be translated into system improvements.
We proposed interface improvements on the CSR and service technician side that addressed both CSR’s desire for a more efficient order entry process, as well as service technician’s desire for accurate and timely access to customer information.

Foundational auto research

An auto manufacturer wanted to gather foundational insights from the US market about factors that car owners like/dislike about their current cars, reactions to a recently released model, and ease of use of in-car features in both the current and test vehicles.

Areas of interest for this study included topics such as aesthetics, exterior and interior design, technology, and safety features.  A multi-tactic approach was employed to obtain feedback on experiences with current cars and reactions to the test model.

Prior to fieldwork, participants completed homework which included taking pictures of various aspects of their current car and completing a survey. Each research session consisted of a focus group discussion followed by individual stationary in-car interviews. Up to 8 participants were recruited for each focus group and 2 were chosen to move on to the in-car interviews.

Data collected included qualitative feedback and comments, behavioral observation, and ratings. Sessions were conducted in English and simultaneously interpreted into the client’s native language for both live observers and session recordings.

 The results of this study provided a lens into US car owners. We summarized delighters and pain points owners currently experience in their own vehicles.

Results from the in-car sessions provided insight into usability, usefulness, and aesthetics of specific features in the test vehicle and specifically in comparison to their own vehicle. The foundational results of this study will allow the manufacturer to adapt their strategy roadmap.

Acceptability of new drug formulation and device

A pharmaceutical manufacturer was simultaneously developing a liquid formulation for a drug (currently only available as a pill), as well as a new delivery device to administer this liquid formulation.

The manufacturer wanted to evaluate the usability and acceptability of the new formulation and prototype device and gather insights for further development.

We conducted one-on-one in-depth interviews with participants currently taking the pill form of the medication. Participants were asked to complete a simulated-use scenario using the prototype device. We obtained feedback on ease of use, physical attributes, need for instructions, and overall acceptability of the device. We also captured participant data around the new liquid formulation, including appearance, taste, and color.

While the device was relatively easy to use, feedback about the acceptability and usefulness of the device for daily use was largely negative. Participants nearly unanimously cited the size of the device as a major deterrent (especially as it related to portability, storage, disposal, etc.) and were also hesitant about the potential taste of the medication.

Due to these issues, it was not recommended that development of the device be pursued for this medication unless substantial changes were made. However, based on the positive feedback surrounding ease of use and the device itself, we suggested that it may have potential in the development of a one-time or occasional-use medication.

HCP desktop & mobile portal usability

A pharmaceutical manufacturer wanted to improve the usability and usefulness of an existing HCP portal for a desktop and design a new mobile app version of the portal.
The portal was to help HCPs monitor patient information and medication adherence.

The manufacturer presented a multi-phased research plan that included two teams of researchers working independently on the two portal apps.

The goals of the desktop app research were to evaluate account registration performance, usability, and new feature integration.

The goal for the mobile app research was proof of concept, including how well the data was presented and understood, user interaction, and usefulness of the content.

Both studies conducted one-on-one, in-lab usability sessions with three different groups of specialized HCPs using prototypes of the portal.

The team discovered that the session time was not long enough to collect the desired data, and refocused testing to adjust the protocol and moderators guide to cover all of the manufacturer’s objectives.

We made key design recommendations to improve the understanding how information is presented, how to interact with the content, improve the terminology to make it more useful, and improve the usability and utility of the portals (both on mobile and desktop).

Electronic Health Record

An innovative healthcare solutions company sought to test the usability of their electronic health record (EHR) mobile application.
Our team was tasked with evaluating the usability and utility of an electronic health record mobile application.
The goal was to evaluate the usability of the current user interface and to provide evidence of utility of this application.
The study was conducted at a hospital where nurses were asked to perform tasks typically executed on an EHR under simulated conditions. The nurses then provided feedback on a post-test questionnaire for qualitative and quantitative data.

The rates of success on tasks identified strengths and weaknesses in the application. We were able to identify areas of confusion and inefficiency and offer interface design recommendations that would improve navigation and efficiency.

Website & Mobile Usability

A global biotechnology company wanted to assess the usefulness and usability of its informational website designed for clinicians.

The goal of this study was to determine if clinicians found the website, which consolidated content from various news sources, trustworthy and easy to use.
We conducted 90-min interviews with specialty health care providers. Participants interacted with a clickable prototype of both the desktop and mobile websites.

Participants found the site usable but terminology used, lack of context, and trust of news sources impacted usefulness.

We were able to identify simple fixes that could dramatically improve usefulness and mitigate the issues around credibility.

Expert evaluation of call center tools

Our client was upgrading a sales and service application for customer service representatives and needed to understand the impact to the business of making this change.
The goal of this study was to assess the impact of rolling out a new sales and service application to thousands of desktops, handling millions of calls.
Our team conducted a series of offline (task-based) and online (live) studies with call center reps. Our client then evaluated the expected impact pre- and post-launch of the application.
Time, motion, and error data were collected – as well as, qualitative input. The result was a clear picture for our client as to what the impact of the new application would be if implemented as-is.
Based on the qualitative feedback we collected, we provided guidance as to what elements to improve to reduce the impact of the change.

Travel Website & Mobile Website Usability

A travel company designed a new tool that allowed users to manage and book all trip details using one interface.
The company wanted to optimize the usability of the website and mobile site to ensure it was easy for users to book travel. The tool had a lot of promise to consolidate travel logistics.
The company was simultaneously conducting global testing and they were looking for a US testing partner.
We conducted a remote mobile usability study to evaluate the trip planning process. Our remote lab enabled us to watch participants use their own devices and screen capture each interaction.
We identified pain points, sources of confusion, inaccuracies, and receptivity to the tool. We also provided design recommendations to improve terminology and content. Ultimately, with some optimization, users found the tool valuable.

Connected medical system: program of research

A pharmaceutical manufacturer is developing an updated version of an existing, in-market system to help patients with medication adherence. As a connected medical system, both the existing product and new product have an accompanying mobile application.

The manufacturer continues to make improvements to the existing mobile app, while also designing the next generation of the product (total redesign of connected pieces including packaging, labeling, instructions, and mobile app). These two streams of research (improving the existing app and designing the new system) eventually intersect during the release of the new product.

Throughout this research, the goals are to evaluate the new system for safety, effectiveness, and unforeseen use risks, think through touchpoints and pain points of updated releases to ensure this is accounted for in the new system, consider alternate designs to make both versions of the system more usable and understood, and bridge patients to the new app (training, integration).

To reach this specialized patient population, we’ve tested in multiple locations across the country, both in English- and Spanish-speaking in-lab sessions. We also have an on-staff RN to advise on considerations during testing for this protected patient population to make sure we are approaching testing scenarios and environments in a way that participants will understand and respond well to. One part of the research required clinician-assisted training to simulate real-world training of the system.

The research for the next-generation system resulted in recommendations to ensure there is a seamless set-up process that prompt less questions and fears of using the system, less outreach to call centers, and to drive accompanying mobile app use. We’ve made design recommendations for the system packaging that included improved imagery, layout, terminology, sentence structure, labeling, and fonts. We also continue to uncover considerations as users are introduced to the new system.

Customer outreach material usability

A national research organization that boasts one of the largest opinion panels in the country, wanted to both increase the response rate to their outreach material and attract a more representative sample for their 2019 recruitment cycle.

Goals for this study were to understand how to make the mailer stand out, make it more appealing, and connect with people.

We conducted an expert evaluation of all materials. We then conducted usability testing with target user groups, including existing panel members to understand what about the panel recruitment process worked well or not.

The study wa
s able to evaluate each touchpoint in the process: call interaction, mailers, online registration, and web interface.

During the test, we had participants go through the entire process from mail sorting tasks to receiving a call with the call center (which was done from the call center directly into the test room). 

We identified aspects of mailer design that suggested it was ‘junk mail’ and were able to provide design recommendations (including layout and content) to make the piece more impactful and create a better first impression. We also uncovered motivations for joining a research panel. Additionally, since we evaluated the full recruitment process, we provided insight and recommendations for call interactions and overall approach.

Risk assessment for surgical equipment

A medical manufacturer had US-approved surgical equipment, but its current design was not working for some international markets.
International markets required the system to be smaller and more compact, but still maintain the necessary functionality.
With the new changes, the manufacturer wanted to conduct testing in the US to get FDA approval, which would facilitate approval in international markets. They consulted with a human factors expert proficient at risk assessment evaluations and FDA requirements to advise them on required documentation and necessary testing.
We tested the redesigned device with a surgical team trained on the current system.

This included in-person testing in an outpatient clinic, in the surgical team’s environment. We evaluated system setup, tool programming, and use during a simulated surgery.

We evaluated and updated their Risk Assessment (uFMEA), aligning with previously submitted documents, while identifying new risks and user paths for the redesigned equipment.

Human factors training course designed for FDA

The FDA reached out to the Human Factors and Ergonomics Society (HFES) to assemble a team of experts.

The objective was to provide a training course for the Division of Medication Error Prevention and Analysis (DMEPA) from the Center for Drug Evaluation and Research (CDER) that would offer deeper knowledge of and appreciation for the scientific roots of human factors (HF) research and user-centered design.

Three experts were chosen by HFES to design and deliver the two-day training, including Korey Johnson (Bold Insight), Dr. Anthony Andre, and Michael Wiklund. The team covered topics ranging from the history and origin of HF as a practice to user-centered design principles.

A series of modules included the science behind HF, such as human perception, cognition, memory, and learning, as well as best practices in root cause analysis and dealing with the biases associated with subjective data.

The team provided the FDA with the scientific underpinnings of HF – on one hand to amplify instances where requests for additional research are warranted, and on the other hand to provide the scientific context for when that additional research may not be warranted.

Human factors training course designed for medical device team

A global medical device manufacturer wanted to promote internal awareness of and appreciation for best practices in the application of human factors engineering to medical device development.

The objective was to better understand the importance of integrating human factors into the earlier stages of their development process. To accomplish this, our team designed a full-day training, split into two modules.

In the first module, our team provided a broad overview of how feedback from end users should be leveraged early and often during product development, and how that feedback should be integrated into use specifications, task analyses, risk analyses, etc. as well as the overall human factors plan.

In the second module, our team worked collaboratively with stakeholders to apply those best practices to their current products in development and talking through how to implement practical solutions.

Stakeholders walked away with tangible next steps to ensure their current products under development were receiving adequate human factors attention.

Surgical mesh implantation procedure

A manufacturer of surgical products had developed a new surgical mesh that provided various advancements in clinical outcomes, but also came with necessary adjustments to implantation procedure.
The manufacturer needed to assess the impacts of these adjustments to surgical teams’ ability to implant the mesh safely and effectively, and tailor the packaging and labeling to clearly communicate the need for the adjustments.
We recruited representative members of surgical teams to conduct simulated implantations in porcine subjects at a simulation lab managed by a local hospital.
Multiple researchers observed the simulated implantations to capture the surgical team dynamics and interactions with the revised implantation procedures.
We provided our client with redesigned packaging and labeling for their surgical mesh product that clearly communicated the necessary procedural adjustments.

With the revised packaging and labeling, residual use-related risks were reduced to acceptable levels.

Expert evaluation of mobile application

Assess a mobile application with a focus on screen flow, navigation, layout, user awareness of key features, and user interface issues.
We were asked to evaluate various aspects of three functionalities on the company’s mobile phone app.
Our team conducted expert evaluations of the app on three device platforms. On each platform, we completed tasks to evaluate the issues of concern to our client.
After reviewing specification documents, we created a prototype to illustrate the optimal page flow.
We provided a platform-independent clickable flow document that our client could use to design future mobile apps. This refined the client’s design iteration process and integrated three previously disparate designs into one standardized design and flow.

Clinical workflows & packaging design

A manufacturer of surgical and delivery devices needed to better understand use cases around the deployment of their crash cart products in typical clinical environments.

The manufacturer wanted to develop new packaging and labeling that would better support clinical teams from a storage and retrieval perspective, as well as a safe and effective use perspective.

We conducted interviews with SMEs from the manufacturer’s organization, as well as contextual inquiries with clinical teams in the field to understand known opportunities for improvement and current challenges.

We used these insights to create a number of simulated use scenarios and conducted lab-based research to refine and prioritize design opportunities.

We provided our client with redesigned packaging and labeling for several products based on what we learned from the clinical workflows associated with crash cart deployments. Many of the design changes significantly mitigated use-related risks.

Pediatric medical injection kit validation

A pharmaceutical company required a validation study to determine if the preparation and administration of an injection kit requiring the reconstitution of a pediatric medication was safe and effective.
Our client asked us to determine if nurses could prepare an injection device and reconstitute the drug for a clinical trial.
We executed every stage of the project from protocol writing to recruitment of a hard-to-recruit population (clinical trial pediatric nurses) to writing the validation report.
The validation study included HCP training, done by our on-staff RN to demonstrate techniques, a 24-hour decay, and a 60-min validation session, during which participants had to prepare and administer two doses of the kit.
We evaluated and updated their Risk Assessment (uFMEA), aligning with previously submitted documents, while identifying new risks and user paths for the redesigned equipment.

Enough about us, let’s talk about you!

We’d love to have an opportunity to bid on your project.

Responsiveness is important to us so we promise to get back to you immediately!

Subscribe to receive

bold insights right to your inbox!

We hate spam, so we promise to be respectful about our email frequency. Six times per year you’ll get an email with blogs, UX tips, and updates that we know you’ll value and enjoy!

Our locations

Downer's Grove, IL

2001 Butterfield Road
Suite 360
Downers Grove, IL 60515

Chicago, IL

125 S. Wacker Drive
Suite 3000
Chicago, IL 60606


United States