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View all case studiesA global telecommunications company sought to explore areas of opportunity for growth in the augmented reality space.
Challenge
Challenge
A provider of telecommunication services sought to increase its strategies in the consumer space with targeted expansion into the augmented reality (AR) market.
With high saturation in existing business sectors, they sought to identify innovative AR concepts and develop strategies to take a leadership position in an evolving marketplace.
Approach
Approach
Our research focused on market dynamics, technological advancement, and consumer need. In partnership with The Office of Experience, we identified and explored seven key opportunity spaces with high growth potential in both the mobile phone and wearable AR markets.
Outcome
Outcome
We proposed over 100 unique concepts within the seven key opportunity spaces identified by our initial research. A broad range of concepts were presented, both large and small, encompassing multiple use cases.
We offered long-range recommendations to aid in developing both immediate and near-future concepts that could be tested with consumers.