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View all case studiesA global technology company needed guidelines for voice-controlled multi-platform game development.
Challenge
Challenge
A global technology company sought to explore the necessary considerations for developing voice-controlled multi-platform games – a space where its development was still at the infancy stage.
We were tasked to determine opportunities based on existing need and explore how to optimize voice-enabled technology into gameplay for various platforms and interactions.
Approach
Approach
Pain point identification and innovation involved a mixed-method approach. We conducted remote in-depth interviews with users across platforms. And then invited participants back to engage in co-creation sessions in triad sessions.
Co-creating concepts that do not yet exist is challenging. Our approach captured insights from users who had time to reflect, which leveraged the benefits of a mixed-method approach.
Outcome
Outcome
We uncovered several trends, key among them being a strong desire to design social interaction and the need for customization of controls and interaction in voice-controlled gameplay.
Our research provided an evidence-based roadmap for expanding and developing games for voice-controlled platforms.