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View all case studiesA pharmaceutical manufacturer wanted to eliminate selection errors due to similar packaging.
Challenge
Challenge
A pharmaceutical manufacturer chose to conduct a packaging differentiation study to assess the extent to which the proposed packaging for a new product and its supporting materials could be dispensed correctly and safely by intended users in the intended use environments.
Approach
Approach
We conducted simultaneous in-lab sessions with both pharmacists and pharmacy technicians. They each performed their normal roles in a simulated pharmacy setting we designed. Our research sessions utilized simulated pharmacy shelves with realistic distractor cartons and prescription mock-ups.
Outcome
Outcome
We delivered design recommendations based on performance data paired with subjective and objective feedback on participant preference. Our insights provided the manufacturer a better understanding of risks associated with each design variation. We also provided a summary of these results for 510K submission.