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Clinical workflows & packaging design

A manufacturer of surgical and delivery devices needed to better understand use cases around the deployment of their crash cart products in typical clinical environments.


The manufacturer wanted to develop new packaging and labeling that would better support clinical teams from a storage and retrieval perspective, as well as a safe and effective use perspective.


We conducted interviews with SMEs from the manufacturer’s organization, as well as contextual inquiries with clinical teams in the field to understand known opportunities for improvement and current challenges.

We used these insights to create a number of simulated use scenarios and conducted lab-based research to refine and prioritize design opportunities.


We provided our client with redesigned packaging and labeling for several products based on what we learned from the clinical workflows associated with crash cart deployments. Many of the design changes significantly mitigated use-related risks.