Case studies

Clinician-facing digital assets

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Website & mobile usability

A global biotechnology company wanted to assess the usefulness and usability of its informational website designed for clinicians.

Challenge

The goal of this study was to determine if clinicians found the website, which consolidated content from various news sources, trustworthy and easy to use.

Approach

We conducted 90-min interviews with specialty health care providers. Participants interacted with a clickable prototype of both the desktop and mobile websites.

Participants found the site usable but terminology used, lack of context, and trust of news sources impacted usefulness.

Outcome

We were able to identify simple fixes that could dramatically improve usefulness and mitigate the issues around credibility.

Electronic health record

An innovative healthcare solutions company sought to test the usability of their electronic health record (EHR) mobile application.

Challenge

Our team was tasked with evaluating the usability and utility of an electronic health record mobile application. The goal was to evaluate the usability of the current user interface and to provide evidence of utility of this application.

Approach

The study was conducted at a hospital where nurses were asked to perform tasks typically executed on an EHR under simulated conditions. The nurses then provided feedback on a post-test questionnaire for qualitative and quantitative data.

Outcome

The rates of success on tasks identified strengths and weaknesses in the application. We were able to identify areas of confusion and inefficiency and offer interface design recommendations that would improve navigation and efficiency.

HCP desktop & mobile portal usability

A pharmaceutical manufacturer wanted to improve the usability and usefulness of an existing HCP portal for a desktop and design a new mobile app version of the portal.

Challenge

The manufacturer presented a multi-phased research plan that included two teams of researchers working independently on the two portal apps.

The goals of the desktop app research were to evaluate account registration performance, usability, and new feature integration.

The goal for the mobile app research was proof of concept, including how well the data was presented and understood, user interaction, and usefulness of the content.

Approach

Both studies conducted one-on-one, in-lab usability sessions with three different groups of specialized HCPs using prototypes of the portal.

The team discovered that the session time was not long enough to collect the desired data, and refocused testing to adjust the protocol and moderators guide to cover all of the manufacturer's objectives.

Outcome

We made key design recommendations to improve the understanding how information is presented, how to interact with the content, improve the terminology to make it more useful, and improve the usability and utility of the portals (both on mobile and desktop).

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