Clinician-facing digital assets
Website & mobile usability
A global biotechnology company wanted to assess the usefulness and usability of its informational website designed for clinicians.
Participants found the site usable but terminology used, lack of context, and trust of news sources impacted usefulness.
Electronic health record
The study was conducted at a hospital where nurses were asked to perform tasks typically executed on an EHR under simulated conditions. The nurses then provided feedback on a post-test questionnaire for qualitative and quantitative data.
HCP desktop & mobile portal usability
The manufacturer presented a multi-phased research plan that included two teams of researchers working independently on the two portal apps.
The goals of the desktop app research were to evaluate account registration performance, usability, and new feature integration.
The goal for the mobile app research was proof of concept, including how well the data was presented and understood, user interaction, and usefulness of the content.
Both studies conducted one-on-one, in-lab usability sessions with three different groups of specialized HCPs using prototypes of the portal.
The team discovered that the session time was not long enough to collect the desired data, and refocused testing to adjust the protocol and moderators guide to cover all of the manufacturer's objectives.