Case studies

Mobile app

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Website & mobile usability

A global biotechnology company wanted to assess the usefulness and usability of its informational website designed for clinicians.

Challenge

The goal of this study was to determine if clinicians found the website, which consolidated content from various news sources, trustworthy and easy to use.

Approach

We conducted 90-min interviews with specialty health care providers. Participants interacted with a clickable prototype of both the desktop and mobile websites.

Participants found the site usable but terminology used, lack of context, and trust of news sources impacted usefulness.

Outcome

We were able to identify simple fixes that could dramatically improve usefulness and mitigate the issues around credibility.

Expert evaluation of mobile application

Assess a mobile application with a focus on screen flow, navigation, layout, user awareness of key features, and user interface issues.

Challenge

We were asked to evaluate various aspects of three functionalities on the company’s mobile phone app.

Approach

Our team conducted expert evaluations of the app on three device platforms. On each platform, we completed tasks to evaluate the issues of concern to our client.

 

Outcome

We provided a platform-independent clickable flow document that our client could use to design future mobile apps. This refined the client’s design iteration process and integrated three previously disparate designs into one standardized design and flow.

Data-driven MVP requirements for a mobile app

A global relocation company was designing a new mobile app.

Challenge

The company required exploratory research to understand the minimum viable product (MVP) requirements for an application designed to support transferees with the corporate relocation process.

Our research included two user groups: transferees and relocation specialists.

Approach

With transferees, our team conducted in-home contextual inquiries, a multi-week longitudinal online diary study, and focus groups to gather design feedback.

With relocation specialists, we conducted conference intercept research to understand barriers to app adoption.

 

Outcome

We identified the needs of the transferees that could be addressed with a mobile app and the aspects of the relocation process that still required human interaction. We also prioritized these items for the app’s initial release (MVP). Design recommendations were also provided.

Travel website & mobile website usability

A travel company designed a new tool that allowed users to manage and book all trip details using one interface.

Challenge

The company wanted to optimize the usability of the website and mobile site to ensure it was easy for users to book travel. The tool had a lot of promise to consolidate travel logistics.

The company was simultaneously conducting global testing and they were looking for a US testing partner.

Approach

We conducted a remote mobile usability study to evaluate the trip planning process. Our remote lab enabled us to watch participants use their own devices and screen capture each interaction.

Outcome

We identified pain points, sources of confusion, inaccuracies, and receptivity to the tool. We also provided design recommendations to improve terminology and content. Ultimately, with some optimization, users found the tool valuable.

Electronic health record

An innovative healthcare solutions company sought to test the usability of their electronic health record (EHR) mobile application.

Challenge

Our team was tasked with evaluating the usability and utility of an electronic health record mobile application. The goal was to evaluate the usability of the current user interface and to provide evidence of utility of this application.

Approach

The study was conducted at a hospital where nurses were asked to perform tasks typically executed on an EHR under simulated conditions. The nurses then provided feedback on a post-test questionnaire for qualitative and quantitative data.

Outcome

The rates of success on tasks identified strengths and weaknesses in the application. We were able to identify areas of confusion and inefficiency and offer interface design recommendations that would improve navigation and efficiency.

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