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Data-driven MVP requirements for a mobile app

A global relocation company was designing a new mobile app.

Challenge

The company required exploratory research to understand the minimum viable product (MVP) requirements for an application designed to support transferees with the corporate relocation process.

Our research included two user groups: transferees and relocation specialists.

Approach

With transferees, our team conducted in-home contextual inquiries, a multi-week longitudinal online diary study, and focus groups to gather design feedback.

With relocation specialists, we conducted conference intercept research to understand barriers to app adoption.

 

Outcome

We identified the needs of the transferees that could be addressed with a mobile app and the aspects of the relocation process that still required human interaction. We also prioritized these items for the app’s initial release (MVP). Design recommendations were also provided.

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