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Website & mobile usability

A global biotechnology company wanted to assess the usefulness and usability of its informational website designed for clinicians.

Challenge

The goal of this study was to determine if clinicians found the website, which consolidated content from various news sources, trustworthy and easy to use.

Approach

We conducted 90-min interviews with specialty health care providers. Participants interacted with a clickable prototype of both the desktop and mobile websites.

Participants found the site usable but terminology used, lack of context, and trust of news sources impacted usefulness.

Outcome

We were able to identify simple fixes that could dramatically improve usefulness and mitigate the issues around credibility.

Travel website & mobile website usability

A travel company designed a new tool that allowed users to manage and book all trip details using one interface.

Challenge

The company wanted to optimize the usability of the website and mobile site to ensure it was easy for users to book travel. The tool had a lot of promise to consolidate travel logistics.

The company was simultaneously conducting global testing and they were looking for a US testing partner.

Approach

We conducted a remote mobile usability study to evaluate the trip planning process. Our remote lab enabled us to watch participants use their own devices and screen capture each interaction.

Outcome

We identified pain points, sources of confusion, inaccuracies, and receptivity to the tool. We also provided design recommendations to improve terminology and content. Ultimately, with some optimization, users found the tool valuable.

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