Website & mobile usability
A global biotechnology company wanted to assess the usefulness and usability of its informational website designed for clinicians.
Participants found the site usable but terminology used, lack of context, and trust of news sources impacted usefulness.
Travel website & mobile website usability
The company wanted to optimize the usability of the website and mobile site to ensure it was easy for users to book travel. The tool had a lot of promise to consolidate travel logistics.
The company was simultaneously conducting global testing and they were looking for a US testing partner.