Global research

How to prepare products for global research

Twenty years of global research have taught us (sometimes the hard way) that challenges can arise when prepping devices or other products for international research. When not accounted for, these factors can threaten the validity of insights gleaned from the research, or at minimum introduce...

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Webisode: Why invest in global user research?

Managing Partner, Bob Schumacher, editor of The Handbook of Global User Research, breaks down the benefits of global research in part one of this three-part webisode series. Webisode 2 - Global User Research: Things to think about Webisode 3 - Global User Research: Where to start

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