Auto features

Foundational auto research

An auto manufacturer wanted to gather foundational insights from the US market about factors that car owners like/dislike about their current cars, reactions to a recently released model, and ease...

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Foundational auto research

An auto manufacturer wanted to gather foundational insights from the US market about factors that car owners like/dislike about their current cars, reactions to a recently released model, and ease of use of in-car features in both the current and test vehicles.

read more