Full-service UX and human factors research agency
We specialize in large-scale and global research spanning the entire product development process within a variety of testing environments, including in-lab and simulated-use.
Deliver a truly connected brand experience
We work to ensure your users not only have a great set-up-and-use experience, but can easily connect existing devices to create a satisfying ecosystem experience.
Bring your car’s user experience up to speed
Don’t only test early and often. We help you establish a systematic approach to automotive UX and generate the data you need.
Our commitment to safety
In response to COVID-19, we have enhanced our safety precautions and modified our research protocols to reduce the risk of virus transmission.
Our business is people
UX research uncovers blind spots that exist within your organization. Your business is unique and so are the insights that will tackle your workforce-related challenges.
of our work is in medical device, digital health
of our work is focused on connected devices
of our work is large scale, global user research
of our work is in medical device, digital health
of our work is focused on connected devices
Creative. Flexible. Research-minded.
Quantifying your customer experience can be just as important as designing it. There are many ways to get the insights needed to guide your development process.
We match the best research method to address your specific objectives and right-size our efforts without blowing your budget.
Ethnography
Contextual inquiry
Time & motion studies
Concept assessments
Focus groups
Diary studies
Personas
Formative usability testing
Heuristic evaluations
Information architecture assessments
ADJECTIVE
(of a person, action, or idea) showing an ability to take risks; confident and courageous
(of a color or design) having a strong or vivid appearance
Our mission is to be the most thoughtful, informed, and impactful partner we can be for our clients, our employees, and our world and to have fun while doing it.
We partner and collaborate with your team
To be a creatively curious research partner that cares about your product success and to consistently provide the insight needed to create safer and more efficient, effective, and engaging experiences.
We support and empower our employees
With a fun, supportive, and dynamic work environment that imparts cultural values of empowerment, resourcefulness, and ingenuity; and reward dedication and initiative with opportunities to share in the success of the business.
We make a positive impact on our world
By giving back to the community through our commitment to philanthropy and investment in advancing our field with an eye towards improving the way in which humans interact with products around the world.
We partner and collaborate
Our clients believe in the value of user experience and human factors research.
They know that to deliver engaging, safe, satisfying, and delightful experiences to their customers they need to make data-driven design decisions. This means partnering with researchers and designers who can design and execute research programs with proven results. These are just a few of our clients who we have helped along their product development journey.
Bold Insight a Crain’s Chicago Business Best Places to Work in Chicago finalist for second year in a row. Bold Insight has once again been named one of Crain’s Best Places to Work in Chicago, making the 2021 list.
Bold Insight has been named to Inc. magazine’s annual list of the Best Workplaces for 2020. Earning one of ten spots on the Inc. Editors’ List, Bold Insight has been recognized as the best of the best.
Bold Insight recognized as one of Inc. Magazine’s fastest growing companies in the Midwest. This list represents a unique look at the most successful companies within the Midwest region economy’s most dynamic segment–its independent small businesses.
Strategic partners
US partner of the UXalliance, a global network of UX agencies.
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Recruitment services and flexible, state-of-the art facilities throughout the Chicago area.
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Nationwide facility locations, expanded capabilities, and 1.6 million panelists.
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Memberships & certifications
Bold Insight is a Corporate Member of the Association for the Advancement of Medical Instrumentation (AAMI).
We are ISO 9001:2015 certified.
This globally-recognized certification represents:
• Rigorous auditing
• Information security standards
• Controlled processes
• Vendor management
Academic partners
DePaul University Summer Grant Program: Bridging AI & UX
Bold Insight worked with DePaul College of Computing and Digital Media (CDM) to establish a program that provided funds, guidance, and showcase opportunities for projects that bridge the artificial intelligence (AI) and UX fields. Student teams were asked to imagine, develop, and deploy cutting-edge projects that incorporate AI and have a positive cultural or social impact in our communities, while building positive awareness around AI as an interdisciplinary tool for use in building a better world. Read more about the program.