Does Africa hold the key to the future of UX design?

Does Africa hold the key to the future of UX design?

Bold Insight hosts South African user experience consultancy, Mantaray, to present on-the-ground research in free event


Africa has some of the fastest growing economies in the world, but organizations designing next generation tech for this market often fail on their first attempt. Tackling this topic, Bold Insight hosts Helga Stegmann of Mantaray (South Africa). Stegmann will discuss how companies can design products that African markets will adopt, and some of the challenges her agency has seen over the last 15 years.

Stegmann will present her team’s findings on market nuances across Sub-Saharan African countries. In particular, she will explore how Africans embrace new technology in banking and healthcare, use trust and social networks, and all this while Africa’s tech infrastructure advances.  In many ways, Africa leads the world in tech adoption and usage.  What can be learned in African markets that we can use to understand other global markets? If built to succeed in Africa, can organizations ensure product success in other markets?

What can we learn from the next billion users??

“This is a mind blowing talk on how Africa is leapfrogging over traditional technical solutions,” said Bold Insight Managing Director Gavin Lew. “I was left thinking, not of what we could do, but how Africa could help shape product design to solve our challenges. Any organization looking to break into global markets should hear this talk.”

For more information about the event, visit Seating is limited and registration is required for building security.

Event agenda:

5:00 – 5:30 Networking
5:30 – 6:15 Presentation
6:15 – 7:00 Networking

Event location:

Bold Insight (Chicago)
125 S. Wacker Drive*

*Building security requires registration. Please reserve your spot for this event!

Bold Insight and The Office of Experience team up for charity

Bold Insight and The Office of Experience team up for charity

Focusing on designing and delivering great experiences, Bold Insight, a user experience research agency, and The Office of Experience (OX), an experience design and digital innovation consultancy, co-hosted a charity event in Chicago on November 13. Similar to a Bold Insight event in June, the casino-themed night provided winners with the opportunity to select their favorite charity to receive donations from Bold Insight and OX.

This event is a win-win.  We are able to make a contribution to a variety of non-profit organizations and bring together UX leaders in the community.  It’s a chance to connect professionally and have a little fun, while at the same time donate to worthy causes,” said Robert Schumacher, Managing Director of Bold Insight. 

Donations ranging from $150 to $300 were given to the following charities: Project C.U.R.E.Hearts to Art,  Multidisciplinary Association for Psychedelic Studies, Children’s Place Association, Gi Gi’s Play house, One Million Degrees, Hope For The Day, Chicago Public Schools through The New Chance: Arts & Literature Fund, and Friends of the Chicago River.

Carlos Manalo, Founder of OX, added, “We believe that The Experience is the Brand® and, for this event, all the UX leaders who represented their brands definitely raised the bar in terms of excitement, networking, and connecting for phenomenal causes. We’re humbled and excited to have been a part of this process.”

To be notified of the next event, sign up for our eNewsletter below. Check out event photos at

Learn more about our partnership with OX.

About Bold Insight

Bold Insight is a user experience and human factors research agency. We span the product development life cycle; our research informs early product design to global human factors validation, all to ensure user experiences are useful, usable, safe, engaging, and satisfying. We work with digital, next-generation technology – medical devices to mobile apps, in-car systems to websites, back office systems to end-to-end customer journeys.

About The Office of Experience (OX)

The Office of Experience (OX) is a design and digital innovation consultancy for the modern marketing age. A new breed of agency, OX’s human-centered philosophy and multidisciplinary approach integrates strategy, design and technology to help organizations reinvent their business and rapidly bring new experiences, products and messages to market. In an era of unprecedented disruption, OX is built to transform.

10 charities come out on top at Bold Insight’s casino night

10 charities come out on top at Bold Insight’s casino night

Bringing together local user experience (UX) leaders, Bold Insight hosted a charity event in Oak Brook on June 19. Unique to other casino-themed events, attendees played with Bold Insight’s money to benefit charities they chose. Winners were the top chip holders at the end of the evening.

“Bringing UX leaders together to support worthwhile charities was a different forum. Throw in great food with gambling and we saw a new level of energy to these conversations,” said Gavin Lew, Managing Director of Bold Insight.

Donations ranging from $100 to $300 were given to the following charities chosen by the winners: West Suburban Humane Society, Alzheimer’s Foundation of America, RefugeeOne, Wounded Warrior Project, Multidisciplinary Association for Psychedelic Studies, National Pediatric Cancer Foundation, Lupus Foundation of America, Breast Cancer Research Foundation, World Wildlife Fund, and Chicago Children’s Charities.

Korey Johnson, Managing Director of Bold Insight, added, “We hope to do this again soon and donate even more to make a profound impact on our community. I very much enjoy these events because they remind me that although UX and human factors research have proliferated over the past decade, our professional community is extremely tight-knit. When you get us all together, new bonds are quickly formed, and great ideas emerge.”

To be notified of the next event, sign up for our eNewsletter at If you are interested in attending our next casino night, please visit

Check out event photos at

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