Bold Insight to host students from Michigan State University at Downers Grove headquarters

Bold Insight to host students from Michigan State University at Downers Grove headquarters

Event highlights World Usability Day and synergy between market and UX research

Bold Insight will host students from Michigan State University’s Master’s in Market Research Program in Downers Grove, IL on Friday, November 15. During the event, members of the Bold Insight team will share insights about the evolving relationship between market and user experience (UX) research, the future of UX, customer experience (CX), and design thinking, and the transition from university work to consulting. While Bold Insight’s event doesn’t fall on World Usability Day (November 14), it is a nod to the goals of the international effort to shine a spotlight on the usability industry.

According to the website, World Usability Day began in 2005. As the goal of the event has remained consistent – to encourage developing services and products that are easier to access and simpler to use – the usability industry has evolved quite a bit over the last 14 years. One of those evolutions is the increasing synergy of usability research, or, more accurately, user experience (UX) research, with market research. An area where this is particularly beneficial is innovation.

“We’ve seen increasing alignment between the fields of market research and UX research. Successful, forward-thinking companies have utilized market research methods to identify the ‘what’ – what consumers are looking for, where the gaps are, what products they need – and UX research to identify the ‘how’ – how the product should be built to meet the needs of those consumers,” said Bold Insight Managing Director Gavin Lew. “I’m thrilled we are hosting a group of market research Masters students who recognize the value that UX has to their industry. And to be able to piggyback on World Usability Day, with the theme, Designing the Future We Want, seems to align perfectly with this dual-industry relationship.”

The event also aligns with a pillar of Bold Insight’s mission to give back to the academic community to advance the field of UX. Many of its directors teach or have taught graduate-level courses about UX and research methods and continue to be involved in mentorship activities.

For more information about the latest Bold Insight events, follow our social channels (LinkedIn, Twitter, Facebook), or reach out to hello [at] boldinsight.com.

Bold Insight’s Korey Johnson featured in AAMI’s latest BI&T journal focusing on early use-related research for medical devices

Bold Insight’s Korey Johnson featured in AAMI’s latest BI&T journal focusing on early use-related research for medical devices

A roundtable of experts was featured in the July/August 2019 issue of the Association for the Advancement of Medical Instrumentation (AAMI) bimonthly journal, Biomedical Instrumentation & Technology (BI&T). The discussion, Early Research into the Operational Context of Device Use Is Needed, highlighted trends, value, and various roles of early use–related research of medical devices. Bold Insight’s Managing Director Korey Johnson, a frequent presenter and active member in the human factors research community, was asked to lend his expertise to the dialog.  

 “It was a great experience to connect and discuss with my peers a topic we are all passionate about,” said Johnson. “Most of us are involved in developing standards and defining best practices for this type of research, so we appreciate any opportunity to answer questions and share our perspectives with members of the healthcare technology management community who are tasked with executing this research. Our goal, as human factors practitioners in healthcare, is to do more than ensure safe and effective use at the conclusion of the product development process. We aim to make humans and the human experience central to the entire development process. AAMI is a respected resource for furthering industry standards and best practices. Convening this roundtable discussion on early use-related research is a great example of the organization helping to push the industry in the right direction.” 

 AAMI members can access the full article by visiting https://www.aami-bit.org/doi/10.2345/0899-8205-53.4.290.  

 Connect with Korey Johnson on Linked In, Twitter, or email (korey.johnson [at] boldinsight.com). 

 About Bold Insight 

Bold Insight is user experience (UX) and human factors (HF) research agency based in Chicago. Our team offers clients the expertise and professionalism of a large agency, with the imagination and agility of a startup; specializing in medical device research, human factors validation, and large-scale global testing. http://Boldinsight.com/human-factors 

 About AAMI and BI&T publication 

The Association for the Advancement of Medical Instrumentation (AAMI) publishes BI&T (Biomedical Instrumentation & Technology) a bimonthly peer-reviewed journal dedicated to the developers, managers, and users of medical instrumentation and technology. Twice each year, AAMI also publishes the award-winning Horizons series. Each issue focus on a single topic of  interest to the medical technology community.  

Founded in 1967, AAMI is a unique alliance of nearly 7,000 members united by the common goal of increasing the understanding and beneficial use of medical instrumentation. Members include clinical engineers, biomedical equipment technicians, manufacturers, sterile processing professionals, researchers, quality assurance and regulatory affairs experts, and other healthcare technology professionals.  Visit https://www.aami.org/ to learn more.

5 charities win during Bold Insight’s HFES Health Care Symposium exhibit

5 charities win during Bold Insight’s HFES Health Care Symposium exhibit

Held in Chicago, this year’s Human Factors and Ergonomics Society (HFES) Health Care Symposium featured some notable topics, while encouraging industry collaboration to continue to advance the human factors field within the health care space. Bold Insight had a strong presence at the conference, chairing two panels and presenting three posters. In addition, our exhibit was a conference highlight that featured a classic claw machine game where attendees could not only win a Bold Insight prize, but also have the chance to choose one of five charities to which the company would donate $100.

Excitement was high throughout the two days and the five charities chosen by attendees included St. Jude’s Children’s Hospital, The Alzheimer’s Association, Cavalier Rescue USA, Littleton Community Farm, and Bravo Waukegan.

“As a cornerstone of our company mission, giving back to the community is something we try to integrate into every event we are a part of,” said Bold Insight’s Managing Director Korey Johnson. “We have hosted similar efforts in the past where attendees chose where we donate in a fun, gaming environment and we wanted to bring that fun to the HFES Healthcare Symposium exhibit floor, which we definitely did.”

Bold Insight’s HFES presentations included:

  • Panel: Pre-certifying excellence in digital health: Human factors and user experience perspectives, chaired by Bold Insight’s Korey Johnson, with panelists Bob Nesbitt (AbbVie), Mick Rakauskas (Baxter), Hanniebey Wiyor (FDA), Karen Kazak (Eli Lilly and Company)
  • Panel: Human factors and medical device instructions for use: It’s not just good business it’s the law, chaired by Bold Insight’s Sam Alper, with panelists, Korey Johnson (Bold Insight), Jenny Covington (Bowman and Brooke LLP), Steve Arndt (Explico Engineering Co.), and Joy Borgardt (AbbVie).
  • Poster: Procedural context in simulated-use evaluations: It’s not training, Katie Pingrey, Ashley Chiu, Korey Johnson
  • Poster: Replicating home setups when testing with vulnerable populations, Anke Adenwala, Yvette Granger
  • Poster: Telehealth and remote patient monitoring: Interface functionality and design considerations for patient support apps and patient management portals, Tobias Langer, Korey Johnson

Be sure to check out the key insights the Bold Insight team took away from this year’s conference in our latest blog.

For more information about HFES and hosted events, visit hfes.org.

 

About Bold Insight

Bold Insight is user experience (UX) research agency based in Chicago. Our team offers clients the expertise and professionalism of a large agency, with the imagination and agility of a startup; specializing in medical device research, human factors validation, and large-scale global testing. http://Boldinsight.com/human-factors

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