What we do matters: A Bold mission

What we do matters: A Bold mission

We are frequently reminded, as user experience (UX) and human factors (HF) researchers, that our work matters. We research products that impact millions of lives; whether it is to design a safer and easier-to-use medical device, a more efficient and less frustrating call center experience, or new features of an autonomous-driving car, our insight helps product development and commercialization teams deliver a better experience for their users.

When we founded Bold Insight, we wanted to go even further in making a positive impact. We structured the company to maximize employee retention through a unique employee-ownership model, support employee careers through mentorship-style training, give back to our local community, help amplify causes that our clients care about, and support employees’ personal philanthropic efforts. Two years later, we reflect on how we’ve lived up to those goals.

Living our Bold mission

It began with a company mission statement. There were a few ideas that were important to all of us: communicating that we care as much about our client’s product success as they do, having fun at work, and giving back. We hoped that this foundation would support an organization that clients would be proud to work with and employees would be proud to work for. Because of the enthusiasm, passion, motivation, and energy from day one, we’ve been able to build a team that fully supports our mission. And not just on paper, they execute on it daily!

For our clients: creatively curious

You can often find our team huddled around whiteboards brainstorming ways to tackle client questions or combining research methods in new ways to address research objectives while working within business constraints. We genuinely love what we do, and we love finding creative solutions to our clients’ challenges. We get just as excited about data (probably more excited) as our sponsors. We want our sponsors to be viewed as champions of exceptional end user experiences as much as we want their products to be successful.

For our world: giving back

This part of our mission we’ve really embraced. In just two years, Bold Insight has supported two teams in charity races, hosted three charity-focused events, and donated to 33 philanthropic organizations; these efforts showcase how we’ve prioritized this goal. There were many other ways to focus our time and money as a startup over the past 24 months, but we were serious about our mission and we made it happen. (Want to know about our next charity event? Sign up here!)

For our employees: supportive family

Earlier this year we challenged our team to come up with words that described Bold Insight, and “family” kept popping up. It feels so normal, but we forget that a supportive, encouraging, fun work environment is often hard to find. We are fiercely proud of our “Bold culture” and we guarantee after a visit to one of our offices, you’ll recognize it.

We pledge to ‘build careers, not jobs’. When you begin to think about professional support in this way, it shifts the narrative. We’ve made strategic decisions that foster employee retention, beginning with a company structure that includes employee-ownership opportunities. We also provide ongoing training that evolves with the employee and offers mentorship support to continue to grow. From this perspective, we hope that Bold Insight is not only where team members will love working, but also feel professionally fulfilled.

And this year was so busy, we almost forgot that we opened TWO shiny new offices this year! We chose to invest in these spaces because the employee experience is priority. (Take a peek inside!)

Mission statements help develop the work environment, steer strategic decision making, and offer shared values of the team. We are thrilled that we brought the words on paper to life over the last two years, and we look forward to seeing how much more we can do!

And, hey, we’re hiring! Check out available jobs to see if Bold Insight would be a good fit for your next (and hopefully final) job move!

Bold Insight to host students from Michigan State University at Downers Grove headquarters

Bold Insight to host students from Michigan State University at Downers Grove headquarters

Event highlights World Usability Day and synergy between market and UX research

Bold Insight will host students from Michigan State University’s Master’s in Market Research Program in Downers Grove, IL on Friday, November 15. During the event, members of the Bold Insight team will share insights about the evolving relationship between market and user experience (UX) research, the future of UX, customer experience (CX), and design thinking, and the transition from university work to consulting. While Bold Insight’s event doesn’t fall on World Usability Day (November 14), it is a nod to the goals of the international effort to shine a spotlight on the usability industry.

According to the website, World Usability Day began in 2005. As the goal of the event has remained consistent – to encourage developing services and products that are easier to access and simpler to use – the usability industry has evolved quite a bit over the last 14 years. One of those evolutions is the increasing synergy of usability research, or, more accurately, user experience (UX) research, with market research. An area where this is particularly beneficial is innovation.

“We’ve seen increasing alignment between the fields of market research and UX research. Successful, forward-thinking companies have utilized market research methods to identify the ‘what’ – what consumers are looking for, where the gaps are, what products they need – and UX research to identify the ‘how’ – how the product should be built to meet the needs of those consumers,” said Bold Insight Managing Director Gavin Lew. “I’m thrilled we are hosting a group of market research Masters students who recognize the value that UX has to their industry. And to be able to piggyback on World Usability Day, with the theme, Designing the Future We Want, seems to align perfectly with this dual-industry relationship.”

The event also aligns with a pillar of Bold Insight’s mission to give back to the academic community to advance the field of UX. Many of its directors teach or have taught graduate-level courses about UX and research methods and continue to be involved in mentorship activities.

For more information about the latest Bold Insight events, follow our social channels (LinkedIn, Twitter, Facebook), or reach out to hello [at] boldinsight.com.

Bold Insight and The Office of Experience team up for 2nd annual charity event

Bold Insight and The Office of Experience team up for 2nd annual charity event

Focusing on designing and delivering great experiences, Bold Insight, a user experience (UX) research agency, and The Office of Experience (OX), an experience design and digital innovation consultancy, co-hosted a charity event in Chicago on October 23. An annual event, the casino-themed night provided winners with the opportunity to select their favorite charity to receive donations from Bold Insight and OX.

This is the third casino-themed charity event we’ve hosted, and it keeps getting better every year. Our goal was to design a networking opportunity that would encourage lively discussion about UX and design topics in a fun environment that aligned with our company culture. We do our best to incorporate a charitable component to our events because it’s a Bold Insight core value and attendees appreciate being a part of it.” said Pamela Stoffregen-Gay, Director of Bold Insight. 

Donations ranging from $150 to $300 were given to the following charities, as selected by attendees: RefugeeOne, World Bicycle Relief, Planned Parenthood, Wounded Warrior, Alzheimer’s Association, Breast Cancer Research Foundation, National Cancer Association, and Mae Tao Clinic.

The relationship between OX and Bold Insight has been years in the making. UX and design teams from both agencies come together for clients to ensure great design is backed by great research. Read more about the relationship and how it benefits clients.

To be notified of the next event, sign up for our eNewsletter at boldinsight.com. If you are interested in attending our next casino night, please visit https://boldinsight.com/chipsforcharity.


About Bold Insight

Bold Insight is a user experience and human factors research agency. We span the product development life cycle; our research informs early product design to global human factors validation, all to ensure our client’s products are useful, usable, safe, engaging, and satisfying. We work with digital, next-generation technology – medical devices to mobile apps, in-car systems to websites, back office systems to end-to-end customer journeys. https://boldinsight.com

About The Office of Experience (OX)

The Office of Experience (OX) is a design and digital innovation consultancy for the modern marketing age. A new breed of agency, OX’s human-centered philosophy and multidisciplinary approach integrates strategy, design and technology to help organizations reinvent their business and rapidly bring new experiences, products and messages to market. In an era of unprecedented disruption, OX is built to transform. https://officeofexperience.com/


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Bold Insight sponsors Run4Paws benefiting Magnificent Mutts & Meows Rescue

Bold Insight sponsors Run4Paws benefiting Magnificent Mutts & Meows Rescue

On October 5, Bold Insight is sponsoring the 2019 Run4Paws, a 5K hosted by Magnificent Mutts & Meows Rescue. The event in Downers Grove, IL raises funds for a non-profit organization that rescues and cares for any breed of abandoned, abused, or neglected dog or cat until a permanent home is found.

“We are proud to sponsor this event,” said Bold Insight Director Conor Mackin. “As a company, we support our employees’ passions, even those not related to our industry. The mission of Magnificent Mutts & Meows Rescue is something members of our team are passionate about, as many have rescued pets that are now family. When I suggested this event to our team, having adopted my dog from this organization, the company enthusiastically backed the idea. And, as the organization is also in our backyard, it’s a bonus to support our local community.”

Making a positive impact on the world is a core Bold Insight value. Events like Run4Paws, charity events, and other team walks align with that important goal.

Register for the Run4Paws event by visiting http://www.run4paws5k.com/register/.

Check out pics below of the furry friends who frequent Bold Insight’s office.

About Bold Insight

Bold Insight is a user experience (UX) and human factors research agency. We span the product development life cycle; our research informs early product design to global human factors validation, all to ensure user experiences are useful, usable, safe, engaging, and satisfying. We work with digital, next-generation technology—medical devices to mobile apps, in-car systems to websites, back office systems to end-to-end customer journeys. Learn more

At the office…

We’re kind of obsessed with our furry family members…

5 charities win during Bold Insight’s HFES Health Care Symposium exhibit

5 charities win during Bold Insight’s HFES Health Care Symposium exhibit

Held in Chicago, this year’s Human Factors and Ergonomics Society (HFES) Health Care Symposium featured some notable topics, while encouraging industry collaboration to continue to advance the human factors field within the health care space. Bold Insight had a strong presence at the conference, chairing two panels and presenting three posters. In addition, our exhibit was a conference highlight that featured a classic claw machine game where attendees could not only win a Bold Insight prize, but also have the chance to choose one of five charities to which the company would donate $100.

Excitement was high throughout the two days and the five charities chosen by attendees included St. Jude’s Children’s Hospital, The Alzheimer’s Association, Cavalier Rescue USA, Littleton Community Farm, and Bravo Waukegan.

“As a cornerstone of our company mission, giving back to the community is something we try to integrate into every event we are a part of,” said Bold Insight’s Managing Director Korey Johnson. “We have hosted similar efforts in the past where attendees chose where we donate in a fun, gaming environment and we wanted to bring that fun to the HFES Healthcare Symposium exhibit floor, which we definitely did.”

Bold Insight’s HFES presentations included:

  • Panel: Pre-certifying excellence in digital health: Human factors and user experience perspectives, chaired by Bold Insight’s Korey Johnson, with panelists Bob Nesbitt (AbbVie), Mick Rakauskas (Baxter), Hanniebey Wiyor (FDA), Karen Kazak (Eli Lilly and Company)
  • Panel: Human factors and medical device instructions for use: It’s not just good business it’s the law, chaired by Bold Insight’s Sam Alper, with panelists, Korey Johnson (Bold Insight), Jenny Covington (Bowman and Brooke LLP), Steve Arndt (Explico Engineering Co.), and Joy Borgardt (AbbVie).
  • Poster: Procedural context in simulated-use evaluations: It’s not training, Katie Pingrey, Ashley Chiu, Korey Johnson
  • Poster: Replicating home setups when testing with vulnerable populations, Anke Adenwala, Yvette Granger
  • Poster: Telehealth and remote patient monitoring: Interface functionality and design considerations for patient support apps and patient management portals, Tobias Langer, Korey Johnson

Be sure to check out the key insights the Bold Insight team took away from this year’s conference in our latest blog.

For more information about HFES and hosted events, visit hfes.org.


About Bold Insight

Bold Insight is user experience (UX) research agency based in Chicago. Our team offers clients the expertise and professionalism of a large agency, with the imagination and agility of a startup; specializing in medical device research, human factors validation, and large-scale global testing. http://Boldinsight.com/human-factors

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