Bold Insight to host students from Michigan State University at Downers Grove headquarters

Bold Insight to host students from Michigan State University at Downers Grove headquarters

Event highlights World Usability Day and synergy between market and UX research

Bold Insight will host students from Michigan State University’s Master’s in Market Research Program in Downers Grove, IL on Friday, November 15. During the event, members of the Bold Insight team will share insights about the evolving relationship between market and user experience (UX) research, the future of UX, customer experience (CX), and design thinking, and the transition from university work to consulting. While Bold Insight’s event doesn’t fall on World Usability Day (November 14), it is a nod to the goals of the international effort to shine a spotlight on the usability industry.

According to the website, World Usability Day began in 2005. As the goal of the event has remained consistent – to encourage developing services and products that are easier to access and simpler to use – the usability industry has evolved quite a bit over the last 14 years. One of those evolutions is the increasing synergy of usability research, or, more accurately, user experience (UX) research, with market research. An area where this is particularly beneficial is innovation.

“We’ve seen increasing alignment between the fields of market research and UX research. Successful, forward-thinking companies have utilized market research methods to identify the ‘what’ – what consumers are looking for, where the gaps are, what products they need – and UX research to identify the ‘how’ – how the product should be built to meet the needs of those consumers,” said Bold Insight Managing Director Gavin Lew. “I’m thrilled we are hosting a group of market research Masters students who recognize the value that UX has to their industry. And to be able to piggyback on World Usability Day, with the theme, Designing the Future We Want, seems to align perfectly with this dual-industry relationship.”

The event also aligns with a pillar of Bold Insight’s mission to give back to the academic community to advance the field of UX. Many of its directors teach or have taught graduate-level courses about UX and research methods and continue to be involved in mentorship activities.

For more information about the latest Bold Insight events, follow our social channels (LinkedIn, Twitter, Facebook), or reach out to hello [at] boldinsight.com.

Bold Insight and The Office of Experience team up for 2nd annual charity event

Bold Insight and The Office of Experience team up for 2nd annual charity event

Focusing on designing and delivering great experiences, Bold Insight, a user experience (UX) research agency, and The Office of Experience (OX), an experience design and digital innovation consultancy, co-hosted a charity event in Chicago on October 23. An annual event, the casino-themed night provided winners with the opportunity to select their favorite charity to receive donations from Bold Insight and OX.

This is the third casino-themed charity event we’ve hosted, and it keeps getting better every year. Our goal was to design a networking opportunity that would encourage lively discussion about UX and design topics in a fun environment that aligned with our company culture. We do our best to incorporate a charitable component to our events because it’s a Bold Insight core value and attendees appreciate being a part of it.” said Pamela Stoffregen-Gay, Director of Bold Insight. 

Donations ranging from $150 to $300 were given to the following charities, as selected by attendees: RefugeeOne, World Bicycle Relief, Planned Parenthood, Wounded Warrior, Alzheimer’s Association, Breast Cancer Research Foundation, National Cancer Association, and Mae Tao Clinic.

The relationship between OX and Bold Insight has been years in the making. UX and design teams from both agencies come together for clients to ensure great design is backed by great research. Read more about the relationship and how it benefits clients.

To be notified of the next event, sign up for our eNewsletter at boldinsight.com. If you are interested in attending our next casino night, please visit https://boldinsight.com/chipsforcharity.

 

About Bold Insight

Bold Insight is a user experience and human factors research agency. We span the product development life cycle; our research informs early product design to global human factors validation, all to ensure our client’s products are useful, usable, safe, engaging, and satisfying. We work with digital, next-generation technology – medical devices to mobile apps, in-car systems to websites, back office systems to end-to-end customer journeys. https://boldinsight.com

About The Office of Experience (OX)

The Office of Experience (OX) is a design and digital innovation consultancy for the modern marketing age. A new breed of agency, OX’s human-centered philosophy and multidisciplinary approach integrates strategy, design and technology to help organizations reinvent their business and rapidly bring new experiences, products and messages to market. In an era of unprecedented disruption, OX is built to transform. https://officeofexperience.com/

 

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Bold Insight sponsors Run4Paws benefiting Magnificent Mutts & Meows Rescue

Bold Insight sponsors Run4Paws benefiting Magnificent Mutts & Meows Rescue

On October 5, Bold Insight is sponsoring the 2019 Run4Paws, a 5K hosted by Magnificent Mutts & Meows Rescue. The event in Downers Grove, IL raises funds for a non-profit organization that rescues and cares for any breed of abandoned, abused, or neglected dog or cat until a permanent home is found.

“We are proud to sponsor this event,” said Bold Insight Director Conor Mackin. “As a company, we support our employees’ passions, even those not related to our industry. The mission of Magnificent Mutts & Meows Rescue is something members of our team are passionate about, as many have rescued pets that are now family. When I suggested this event to our team, having adopted my dog from this organization, the company enthusiastically backed the idea. And, as the organization is also in our backyard, it’s a bonus to support our local community.”

Making a positive impact on the world is a core Bold Insight value. Events like Run4Paws, charity events, and other team walks align with that important goal.

Register for the Run4Paws event by visiting http://www.run4paws5k.com/register/.

Check out pics below of the furry friends who frequent Bold Insight’s office.

About Bold Insight

Bold Insight is a user experience (UX) and human factors research agency. We span the product development life cycle; our research informs early product design to global human factors validation, all to ensure user experiences are useful, usable, safe, engaging, and satisfying. We work with digital, next-generation technology—medical devices to mobile apps, in-car systems to websites, back office systems to end-to-end customer journeys. Learn more

At the office…

We’re kind of obsessed with our furry family members…

5 charities win during Bold Insight’s HFES Health Care Symposium exhibit

5 charities win during Bold Insight’s HFES Health Care Symposium exhibit

Held in Chicago, this year’s Human Factors and Ergonomics Society (HFES) Health Care Symposium featured some notable topics, while encouraging industry collaboration to continue to advance the human factors field within the health care space. Bold Insight had a strong presence at the conference, chairing two panels and presenting three posters. In addition, our exhibit was a conference highlight that featured a classic claw machine game where attendees could not only win a Bold Insight prize, but also have the chance to choose one of five charities to which the company would donate $100.

Excitement was high throughout the two days and the five charities chosen by attendees included St. Jude’s Children’s Hospital, The Alzheimer’s Association, Cavalier Rescue USA, Littleton Community Farm, and Bravo Waukegan.

“As a cornerstone of our company mission, giving back to the community is something we try to integrate into every event we are a part of,” said Bold Insight’s Managing Director Korey Johnson. “We have hosted similar efforts in the past where attendees chose where we donate in a fun, gaming environment and we wanted to bring that fun to the HFES Healthcare Symposium exhibit floor, which we definitely did.”

Bold Insight’s HFES presentations included:

  • Panel: Pre-certifying excellence in digital health: Human factors and user experience perspectives, chaired by Bold Insight’s Korey Johnson, with panelists Bob Nesbitt (AbbVie), Mick Rakauskas (Baxter), Hanniebey Wiyor (FDA), Karen Kazak (Eli Lilly and Company)
  • Panel: Human factors and medical device instructions for use: It’s not just good business it’s the law, chaired by Bold Insight’s Sam Alper, with panelists, Korey Johnson (Bold Insight), Jenny Covington (Bowman and Brooke LLP), Steve Arndt (Explico Engineering Co.), and Joy Borgardt (AbbVie).
  • Poster: Procedural context in simulated-use evaluations: It’s not training, Katie Pingrey, Ashley Chiu, Korey Johnson
  • Poster: Replicating home setups when testing with vulnerable populations, Anke Adenwala, Yvette Granger
  • Poster: Telehealth and remote patient monitoring: Interface functionality and design considerations for patient support apps and patient management portals, Tobias Langer, Korey Johnson

Be sure to check out the key insights the Bold Insight team took away from this year’s conference in our latest blog.

For more information about HFES and hosted events, visit hfes.org.

 

About Bold Insight

Bold Insight is user experience (UX) research agency based in Chicago. Our team offers clients the expertise and professionalism of a large agency, with the imagination and agility of a startup; specializing in medical device research, human factors validation, and large-scale global testing. http://Boldinsight.com/human-factors

Bold Insight and The Office of Experience team up for charity

Bold Insight and The Office of Experience team up for charity

Focusing on designing and delivering great experiences, Bold Insight, a user experience research agency, and The Office of Experience (OX), an experience design and digital innovation consultancy, co-hosted a charity event in Chicago on November 13. Similar to a Bold Insight event in June, the casino-themed night provided winners with the opportunity to select their favorite charity to receive donations from Bold Insight and OX.

This event is a win-win.  We are able to make a contribution to a variety of non-profit organizations and bring together UX leaders in the community.  It’s a chance to connect professionally and have a little fun, while at the same time donate to worthy causes,” said Robert Schumacher, Managing Director of Bold Insight. 

Donations ranging from $150 to $300 were given to the following charities: Project C.U.R.E.Hearts to Art,  Multidisciplinary Association for Psychedelic Studies, Children’s Place Association, Gi Gi’s Play house, One Million Degrees, Hope For The Day, Chicago Public Schools through The New Chance: Arts & Literature Fund, and Friends of the Chicago River.

Carlos Manalo, Founder of OX, added, “We believe that The Experience is the Brand® and, for this event, all the UX leaders who represented their brands definitely raised the bar in terms of excitement, networking, and connecting for phenomenal causes. We’re humbled and excited to have been a part of this process.”

To be notified of the next event, sign up for our eNewsletter below. Check out event photos at flickr.com/boldinsight.

Learn more about our partnership with OX.

About Bold Insight

Bold Insight is a user experience and human factors research agency. We span the product development life cycle; our research informs early product design to global human factors validation, all to ensure user experiences are useful, usable, safe, engaging, and satisfying. We work with digital, next-generation technology – medical devices to mobile apps, in-car systems to websites, back office systems to end-to-end customer journeys.

About The Office of Experience (OX)

The Office of Experience (OX) is a design and digital innovation consultancy for the modern marketing age. A new breed of agency, OX’s human-centered philosophy and multidisciplinary approach integrates strategy, design and technology to help organizations reinvent their business and rapidly bring new experiences, products and messages to market. In an era of unprecedented disruption, OX is built to transform. https://officeofexperience.com/

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