Bold Insight’s Gavin Lew to highlight medical devices and human factors at Intellus Worldwide Summit

Bold Insight’s Gavin Lew to highlight medical devices and human factors at Intellus Worldwide Summit

*Gavin Lew, Managing Director of Bold Insight, will present at the 2019 Intellus Worldwide Summit Insights Evolution in Philadelphia, Pennsylvania on May 20, 2019. In his talk, Medical Devices & the Human Factors of Health, Lew will describe the regulatory environment for new product development involving medical device delivery. He will also detail how human factors research can be applied to advance product design and improve success.

“Because regulatory agencies, such as the FDA, now require human factors research on the design of a medical device to ensure safe and effective use, there is an opportunity for market research to support this effort during the early exploratory phase of a product lifecycle,” commented Lew.

With a deep expertise in medical device research, the Bold Insight team frequently presents at healthcare-related events and contributes to industry standards. Read our latest health news.

Connect with Gavin on Linked In and Twitter.

 

About Intellus Worldwide

Formed in 2018, Intellus Worldwide unified renowned industry associations The Pharmaceutical Business Intelligence and Research Group (PBIRG) and Pharmaceutical Marketing Research Group (PMRG) bringing together healthcare insights professionals and global pharmaceutical and medical device manufacturers and service providers. For more information about the event, visit https://www.intellus.org/Events-Webinars/Summit-2019

 

About Bold Insight

Bold Insight is user experience (UX) research agency based in Chicago. The team offers clients the expertise and professionalism of a large agency, with the imagination and agility of a startup. This dynamic offering results in responsiveness, sense of pride and ownership, and flexibility to exceed project expectations. Find out more at y9qch.hosts.cx or email hello@y9qch.hosts.cx to discuss your next project. *

 

Does Africa hold the key to the future of UX design?

Does Africa hold the key to the future of UX design?

Bold Insight hosts South African user experience consultancy, Mantaray, to present on-the-ground research in free event

 

Africa has some of the fastest growing economies in the world, but organizations designing next generation tech for this market often fail on their first attempt. Tackling this topic, Bold Insight hosts Helga Stegmann of Mantaray (South Africa). Stegmann will discuss how companies can design products that African markets will adopt, and some of the challenges her agency has seen over the last 15 years.

Stegmann will present her team’s findings on market nuances across Sub-Saharan African countries. In particular, she will explore how Africans embrace new technology in banking and healthcare, use trust and social networks, and all this while Africa’s tech infrastructure advances.  In many ways, Africa leads the world in tech adoption and usage.  What can be learned in African markets that we can use to understand other global markets? If built to succeed in Africa, can organizations ensure product success in other markets?

What can we learn from the next billion users??

“This is a mind blowing talk on how Africa is leapfrogging over traditional technical solutions,” said Bold Insight Managing Director Gavin Lew. “I was left thinking, not of what we could do, but how Africa could help shape product design to solve our challenges. Any organization looking to break into global markets should hear this talk.”

For more information about the event, visit https://boldinsight.ticketleap.com/opportunities-in-africa/details. Seating is limited and registration is required for building security.

Event agenda:

5:00 – 5:30 Networking
5:30 – 6:15 Presentation
6:15 – 7:00 Networking

Event location:

Bold Insight (Chicago)
125 S. Wacker Drive*

*Building security requires registration. Please reserve your spot for this event!

Bold Insight team talks about artificial intelligence, how to embed a UX culture at UX Masterclass in South Africa

Bold Insight team talks about artificial intelligence, how to embed a UX culture at UX Masterclass in South Africa

The 15th installment of the UX Masterclass, an annual conference that brings together experts from the field of user experience (UX), innovation, and customer research, will focus on how to ensure success and adoption when humanizing digital transformations. Bold Insight Managing Directors Bob Schumacher and Gavin Lew will share insights on building a UX culture within an organization and how to increase adoption of artificial intelligence (AI) driven endeavors.

The full-day event on April 4 in Johannesburg, South Africa will offer a unique opportunity to engage and network with UX thought-leaders as well as innovators and technologists, all coming together to share their experiences.

A frequent presenter on the integration of business priorities and UX benefits, Schumacher will present, UX means business, where he will identify the impact of UX on the brand, enterprise value, and organization culture.

“As a founding partner of the conference host, the UXalliance, I’m thrilled to be a part of this dynamic event,” said Schumacher. “The global focus of the event is what keeps attendees coming back. No other conference brings this caliber of UX experts together.”

In his talk, Successful digital transformation with AI needs UX, Lew will discuss how to integrate UX into AI-infused products to increase adoption. He will illustrate how to incorporate the UX principles of context, interaction, and trust into this technology to build user acceptance.

The UX Masterclass is hosted by members of UXalliance, a network of 25 leading UX companies around the world. For more information about the event, visit http://uxmasterclass.com/.

About Bold Insight

Bold Insight is user experience (UX) research agency based in Chicago. Our team offers clients the expertise and professionalism of a large agency, with the imagination and agility of a startup; specializing in medical device research, human factors validation, and large-scale global testing. http://Boldinsight.com/human-factors

5 charities win during Bold Insight’s HFES Health Care Symposium exhibit

5 charities win during Bold Insight’s HFES Health Care Symposium exhibit

Held in Chicago, this year’s Human Factors and Ergonomics Society (HFES) Health Care Symposium featured some notable topics, while encouraging industry collaboration to continue to advance the human factors field within the health care space. Bold Insight had a strong presence at the conference, chairing two panels and presenting three posters. In addition, our exhibit was a conference highlight that featured a classic claw machine game where attendees could not only win a Bold Insight prize, but also have the chance to choose one of five charities to which the company would donate $100.

Excitement was high throughout the two days and the five charities chosen by attendees included St. Jude’s Children’s Hospital, The Alzheimer’s Association, Cavalier Rescue USA, Littleton Community Farm, and Bravo Waukegan.

“As a cornerstone of our company mission, giving back to the community is something we try to integrate into every event we are a part of,” said Bold Insight’s Managing Director Korey Johnson. “We have hosted similar efforts in the past where attendees chose where we donate in a fun, gaming environment and we wanted to bring that fun to the HFES Healthcare Symposium exhibit floor, which we definitely did.”

Bold Insight’s HFES presentations included:

  • Panel: Pre-certifying excellence in digital health: Human factors and user experience perspectives, chaired by Bold Insight’s Korey Johnson, with panelists Bob Nesbitt (AbbVie), Mick Rakauskas (Baxter), Hanniebey Wiyor (FDA), Karen Kazak (Eli Lilly and Company)
  • Panel: Human factors and medical device instructions for use: It’s not just good business it’s the law, chaired by Bold Insight’s Sam Alper, with panelists, Korey Johnson (Bold Insight), Jenny Covington (Bowman and Brooke LLP), Steve Arndt (Explico Engineering Co.), and Joy Borgardt (AbbVie).
  • Poster: Procedural context in simulated-use evaluations: It’s not training, Katie Pingrey, Ashley Chiu, Korey Johnson
  • Poster: Replicating home setups when testing with vulnerable populations, Anke Adenwala, Yvette Granger
  • Poster: Telehealth and remote patient monitoring: Interface functionality and design considerations for patient support apps and patient management portals, Tobias Langer, Korey Johnson

Be sure to check out the key insights the Bold Insight team took away from this year’s conference in our latest blog.

For more information about HFES and hosted events, visit hfes.org.

 

About Bold Insight

Bold Insight is user experience (UX) research agency based in Chicago. Our team offers clients the expertise and professionalism of a large agency, with the imagination and agility of a startup; specializing in medical device research, human factors validation, and large-scale global testing. http://Boldinsight.com/human-factors

Bold Insight’s Korey Johnson co-presents human factors training to members of FDA’s DMEPA

Bold Insight’s Korey Johnson co-presents human factors training to members of FDA’s DMEPA

Representatives from the Human Factors and Ergonomics Society (HFES) provided a two-day training course on human factors science, user-centered design principles, and root cause analysis on September 25-26, 2018 at the Food and Drug Administration’s (FDA) White Oak Campus in Silver Spring, Maryland. This course was attended by representatives of the Division of Medication Error Prevention and Analysis (DMEPA) from the Center for Drug Evaluation and Research (CDER). Korey Johnson, Managing Director of Bold Insight, along with Dr. Anthony Andre, and Michael Wiklund were the three experts selected by HFES to provide this training course.

The training was intended to provide attendees with deeper knowledge of and appreciation for the scientific roots of human factors research and user-centered design. Training drew on seminal research and literature from the fields of psychology, engineering, and product design, and leveraged a wide range of practical examples of both good and bad application of human factors science.

“There are many reviewers within CDER tasked with assessing the extent to which submissions adequately support a decision indicating that a product can be used safely and effectively. Many of those reviewers have abundant experience assessing human factors and user-centered design related shortcomings. With this training we hoped to provide a bit more of the scientific underpinnings of our practice – on one hand to amplify instances where requests for additional research are warranted, and on the other hand to provide the scientific context for when that additional research may not be warranted,” said Johnson.

For more information about the Human Factors and Ergonomics Society (HFES), visit hfes.org.

Connect with Korey Johnson on Linked In, Twitter, or email.

Bold Insight is a user experience (UX) research agency based in Chicago. Our team offers clients the expertise and professionalism of a large agency, with the imagination and agility of a startup; specializing in medical device research, human factors validation, and large-scale global testing. https://boldinsight.com/human-factors

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