UX research is crucial for auto manufacturers to improve in-car experiences and prevent design issues. This post outlines key steps learned over two decades for effective on-the-road UX research.
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Jordan Hilgers
Senior HF Researcher
Jordan holds over 8 years of experience within the field of human factors in healthcare. She has worked within consulting, academia, hospital settings, and the medical device industry. Jordan’s career has focused on improving patient care and user experience in surgery; she has spent 100+ hours in operating rooms collecting data to drive process and product improvements. Jordan’s work has been featured by various media outlets and spans topics such from patient safety investigations to cognitive biases to ergonomics. Jordan holds a BS, MS, and PhD in human factors from Embry-Riddle Aeronautical University.



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