Approximately 15% of the global population identifies as having a disability. Given that so many individuals have accessibility needs, it is essential that we, as user experience (UX) researchers, design products with the accessibility (a11y) community in mind, and...
Nohra has an interdisciplinary background in biomechanics, human performance, and science and technology studies. She brings enthusiasm and a spirit of curiosity to every project. Her research experience in a variety of industries has shaped her interests in medical device usability, human-machine teaming, and social systems of technology. Nohra holds a BS and MS in biomedical engineering from Drexel University.
Learn more about
Something unique about you summed up in one sentence:
Your favorite part of working at Bold Insight:
What fictional family would you like to join?
Your favorite city in the world is...and why?
You cannot start the day without doing this:
What superpower would you most want to have?
Long-term personal or professional goal?
Your favorite way to give back to the community:
Ethnographic research helps identify nuances to create a more robust understanding of users, identifying unexpected insights that may not show themselves until much later in the product development process.
Consider partnering with disability-focused organizations to establish best practices for responsible product development.
Read our team’s latest bold insights
Accessibility and medical human factors research: 3 questions to ask your product teams
One of the best parts of my job as a human factors researcher is interacting with participants during studies. Early medical device studies generally have bare-bones definitions of intended user groups that become more defined throughout the product development life...
Six unique benefits of rolling research
Our team has seen an increase in requests for rolling research to support product design across multiple industries, from consumer goods to healthcare. We’ve seen firsthand the benefits of executing this model of research and why it can revolutionize the way product...
How can UX researchers support gender diversity and more inclusive design for all intended users?
In an industry where we rely on research data to improve product designs, we need to take steps to ensure that our sample for testing reflects all intended users; we need to ask, "is this product really designed for all intended users, including those who do not...