A Top Company for UX Research!

Featured in the latest issue of Quirk’s Market Research Review as a Top Company for CX/UX Research!

Awarded Best Human Factors Agency of 2018

Recognized by the Global Business Insight Awards.

Medical device human factors research

Creating safer and more efficient, effective, and engaging experiences for your customers starts much earlier than a human factors validation study and so do we.

Humanizing experiences

Full-service UX research agency


Understand the unmet needs of your customers to design the right product or service.

Design & Refine

Get feedback early and often to course correct while it’s still easy to do so.


Know where you stand and get the insight you need to focus future development efforts or to document achievement of objectives.​

Creative. Flexible. Research-minded.

Quantifying your customer experience can be just as important as designing it. There are many ways to get the insights needed to guide your development process. We match the best research method to address your specific objectives and right-size our efforts without blowing your budget.




Contextual inquiry


Time & motion studies


Concept assessments


Focus groups


Diary studies


Formative usability testing


Collaborative design workshops


Heuristic evaluations


Information architecture assessments


Summative usability testing


Human factors validation testing


Comparative testing




Remote or in-lab testing

Health and medical device experience


Of our work is in medical device, digital health

Med device, pharma, and medtech companies our team has worked with in the last few years

Years’ combined experience applying human factors engineering to development of medical devices according to industry standards and FDA guidance

Healthcare and medical device research and design engagements our team members have planned, managed, and executed over the past 5 years

Our expertise in every stage

  • Exploration 30% 30%
  • Design & Refine 45% 45%
  • Measurement 25% 25%

Testing a variety of products

  • Injection devices 30% 30%
  • Packaging, labeling, instructions for use 25% 25%
  • Digital assets & connected devices 30% 30%
  • Infusion pumps, diagnostics, surgical devices, other​ 15% 15%

…in any location.

  • Testing in US 75% 75%
  • Testing outside of US 25% 25%

Large-scale and global user research experience


Of our work is large scale, global user research

Countries our team has conducted research in

UX research partner firms we collaborate with around the globe to be our local experts

Point of contact for your large-scale, global research

Our expertise in every stage

  • Exploration 20% 20%
  • Design & Refine 40% 40%
  • Measurement 40% 40%

Testing a variety of products

  • Connected experiences 50% 50%
  • Medical devices & digital health 25% 25%
  • Finance, tech, other 25% 25%

Outside of US expertise

  • Northern Europe 50% 50%
  • APAC 30% 30%
  • LATAM 10% 10%
  • Southern Europe 10% 10%

Connected experiences


Of our work is focused on connected devices and experiences

Leading B2B and B2C eCommerce companies our team has worked with

Leading tech, telco, and media firms our team has worked with

Automotive OEM, supplier, and alternative mobility firms our team has worked with

Our expertise in every stage

  • Exploration 20% 20%
  • Design & Refine 60% 60%
  • Measurement 20% 20%

Testing a variety of products

  • eCommerce 35% 35%
  • Connected medical devices 25% 25%
  • Smart home 20% 20%
  • Mobility 20% 20%

…in every location.

  • Testing in US 75% 75%
  • Testing outside of US 25% 25%


(of a person, action, or idea) showing an ability to take risks; confident and courageous​
(of a color or design) having a strong or vivid appearance​

We love the definition of bold. On the surface, many of us don’t look like risk-takers. We are researchers; we are calculated and thoughtful about the insights we produce. We always respect the constraints you are faced with, but we will challenge status quo. We stretch beyond expectations. We are honest and passionate. We bring years of experience and a ‘no bullshit’ approach to every meeting, every project, every recommendation. We want you to walk away confident that you will build an experience your users will love.​

Oh, and we promise it will be fun because we love our jobs and the energy is contagious.

Our mission

Our mission is to be the most thoughtful, informed, and impactful partner we can be for our clients, our employees, and our world and to have fun while doing it.

What does that mean?

For our clients

To be a creatively curious research partner that cares about product success as much as our clients do, and to consistently provide the insight needed to create safer and more efficient, effective, and engaging experiences.

For our employees

To nurture a fun, supportive, and dynamic work environment that imparts cultural values of empowerment, resourcefulness, and ingenuity; to reward dedication and initiative with opportunities to share in the success of the business.

For our world

To give back to the community through our commitment to philanthropy and investment in advancing our field with an eye towards improving the way in which humans interact with products around the world.

Schedule a 2-day training session

We train, too! We are part of an international UX training program designed specifically for project, product, and marketing professionals. Ideally, we come to your location and train your whole team for two days about adopting and executing UX! Provide an excellent baseline for your product team to better understand how to integrate UX into the development process. Learn more!

Enough about us, let's talk about you!

We’d love to have an opportunity to bid on your project.
Responsiveness is important to us so we promise to get back to you immediately!


Bold Insight (Downers Grove)

2001 Butterfield Road
Suite 360
Downers Grove, IL 60515

Bold Insight (Chicago)

125 S. Wacker Drive
Suite 3000
Chicago, IL 60606

ISO 9001:2015 certified

Achieving certification is a demanding process that includes a rigorous audit to demonstrate our conformance to quality assurance and information security standards, as well as, controlled processes that ensure excellence in the training and development of our researchers, participant recruitment, vendor management, and development and execution of research protocols. This globally-recognized certification represents our commitment to quality and, ultimately, you! Read more about our certification and our human factors practice.

Corporate member

Bold Insight is a Corporate Member of the Association for the Advancement of Medical Instrumentation (AAMI). Founded in 1967, AAMI is a diverse community of approximately 7,000 professionals united by one important mission—the development, management, and use of safe and effective health technology. www.aami.org

Strategic partner

Reliable recruiting and flexible facilities contribute to the success of any research project. Our partnership with Focus Point Global provides Bold Insight clients with confidence that these components will be cared for with the attention and quality that meet the specialized needs of UX and HF research. Read more about this partnership and the resulting benefits for you.

Strategic partner

We are thrilled to partner with The Office of Experience, a design and digital innovation consultancy based in Chicago. Read more about our partnership in an interview with Bold Insight’s Gavin Lew and Carlos Manalo, co-founder of The Office of Experience.