UX tips


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Moderators should put themselves in the position of learning from the participant. Keeping a few tips in mind can facilitate this process and produce a more fruitful UX research session.

Be the student: 4 tips to be a better UX research moderator

Flip questions back to the participant

Use the participant’s terminology

Avoid yes/no questions

Avoid baking the answer into the question

More tips



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~ Gavin Lew, Managing Partner

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~ Jesse Keshen, Researcher

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Our work touches every stage of the product development cycle and we take that responsibility seriously. From adapting quickly to ensure research continues seamlessly during a pandemic to carefully planning global studies with unique considerations, we’ve done it all. We are dedicated to the goal of better user experience through research and we love to share what we’ve learned along the way!


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