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A pharmaceutical company sought to understand how people with diabetes use technology to manage their disease.
The company required exploratory research to gather insights about the behaviors of people with diabetes and how they use connected devices and applications to monitor, manage, and treat their disease.
We conducted a mixed-method study involving a series of remote, individual interviews and a longitudinal online diary study with participants to gather detailed qualitative insights into patients’ treatment behaviors, preferences, use environments, and how patients use connected devices and applications in their daily disease management.
We provided the company with a clearer understanding of patient behaviors, needs, preferences, and of the ecosystem of connected devices they use for diabetes management. We provided insights into use environments, how patients make treatment decisions, and how patients interact with their connected devices. We also identified pain points and areas for opportunity in the current device ecosystem.