We love research

We're science nerds. We geek out over your UX research questions. Our methods deliver actionable insights so you can be bold and design with confidence.

Let’s talk about your research questions! Send us an email and we’ll get right back to you!

Find out what it’s like to be Bold! Visit our careers page to check out open positions.


Build safer drug delivery devices

Attention to logistics, thoughtful product and research study design, and iterative user testing can help mitigate use-related risk with injection devices.

Learn how we can support your medical device UX and human factors research!

Let’s talk about your research questions! Send us an email and we’ll get right back to you!


(of a person, action, or idea) showing an ability to take risks; confident and courageous​


Medical device
& digital health


global research


lab spaces

Our focus is on helping you achieve your project objectives.

Our clients do some cool stuff and we’re thrilled to be a part of it!

Choosing the right vendor is about more than just research chops. Find out why company culture matters!

Being ISO-certified supports a smoother onboard process with your procurement team!

Our custom labs capture every key user interaction with your product.


We serve a wide variety of industries with research spanning the entire product development lifecycle. Together with your team, we help identify what research method will answer your questions to inform better product design, helping you create safer and more effective experiences for your users.

  • UX Expert Review
  • Ethnography
  • Contextual inquiry
  • Time & motion studies
  • Concept assessments
  • Focus groups
  • Diary studies
  • Personas
  • Formative usability testing
  • Collaborative design workshops
  • Heuristic evaluations
  • Information architecture assessments
  • Summative usability testing
  • Human factors validation testing
  • Comparative testing
  • Benchmarking

Our facilities

Research lab solutions

Our purpose-built UX research labs are designed to support research with any product from low to high fidelity.

Delivering outstanding user experiences

Most of our business is repeat business, with many clients having worked with our team for years. We value these relationships and are just as invested in our clients’ products. While each project is unique and custom, our methods and approach are proven and applied across industries. We geek out over the tough research questions and clients often point out our enthusiasm for the research and willingness to go above and beyond to capture the right data!


case studies

Explore project insights

Low vision mobile features

View all

view all

Mobile app for MS patients

your product here

Connected home appliance

Our culture

Feeling Bold?

We love what we do and the energy is contagious. We are focused on doing what’s right for our clients, our employees, our company, and our world. We are employee-owned, and our vision is for every long-term member of our team to share in the success they help create.

We are committed to meeting the rapid pace of workplace change through an environment of empowerment, support, trust, and flexibility. We want your final interview with Bold Insight to be your final interview… ever.


We are Bold!
Inc. Best Workplaces 2023
Great Place To Work Certified
Crain's 2023 best places to work in Chicago
Inc. Regionals Midwest 2022