Our commitment to safety

In response to COVID-19, we have enhanced our safety precautions and modified our research protocols to reduce the risk of virus transmission.

Full-service UX and human factors research agency

We specialize in large-scale and global research spanning the entire product development process within a variety of testing environments, including in-lab and simulated-use.

Deliver a truly connected brand experience

We work to ensure your users not only have a great set-up-and-use experience, but can easily connect existing devices to create a satisfying ecosystem experience.

Bring your car’s user experience up to speed

Don’t only test early and often. We help you establish a systematic approach to automotive UX and generate the data you need.

Our commitment to safety

In response to COVID-19, we have enhanced our safety precautions and modified our research protocols to reduce the risk of virus transmission.

Full service UX and human factors research agency

We specialize in large-scale and global research spanning the entire product development process within a variety of testing environments, including in-lab and simulated-use.

Deliver a truly connected brand experience

We work to ensure your users not only have a great set-up-and-use experience, but can easily connect existing devices to create a satisfying ecosystem experience.

Bring your car’s user experience up to speed

Don’t only test early and often. We help you establish a systematic approach to automotive UX and generate the data you need.
of our work is large scale, global user research

of our work is in medical device, digital health

of our work is focused on connected devices

of our work is large scale, global user research

of our work is in medical device, digital health

of our work is focused on connected devices

Humanizing experiences

Full-service UX and human factors research agency

Explore Understand the unmet needs of your customers to design the right product or service. Design Get feedback early and often to course correct while it’s still easy to do so. Measure Know where you stand and get the insight you need to focus future development efforts or to document achievement of objectives.​

Our work

Medical Devices

Actively involved in the medical device human factors community, our team has expertise at every stage of the product development lifecycle as well as a solid understanding of the latest FDA and EU/UK regulations.

Global Research

We are a global team with established partners in over 40 countries, seamlessly extending your reach to understand users across borders and reduce the challenges often associated with global user research.

Connected Experiences

Ensuring your products deliver an exceptional experience includes how those products connect with each other.

Voice

Designing a voice interaction should be frictionless for the user; to accomplish this, we consider the people, the environment, and the tasks.

Automotive

Over the last 10+ years, we have worked in complex, global projects with some of the top automotive brand names.

Remote Testing

With social distancing requirements in many parts of the world, many of our projects have employed remote testing methods. Learn how we approach remote testing to ensure we collect the highest quality data possible.

Case Studies

We've been around the block a few times over the last 20 years. Check out some of our recent projects.

Medical Devices

Actively involved in the medical device human factors community, our team has expertise at every stage of the product development lifecycle as well as a solid understanding of the latest FDA and EU/UK regulations.

Global Research

We are a global team with established partners in over 40 countries, seamlessly extending your reach to understand users across borders and reduce the challenges often associated with global user research.

Connected Experiences

Ensuring your products deliver an exceptional experience includes how those products connect with each other.

Voice

Designing a voice interaction should be frictionless for the user; to accomplish this, we consider the people, the environment, and the tasks.

Automotive

Over the last 10+ years, we have worked in complex, global projects with some of the top automotive brand names.

Case Studies

We've been around the block a few times over the last 20 years. Check out some of our recent projects.

Creative. Flexible. Research-minded.

Quantifying your customer experience can be just as important as designing it. There are many ways to get the insights needed to guide your development process.

We match the best research method to address your specific objectives and right-size our efforts without blowing your budget.

Ethnography

Contextual inquiry

Time & motion studies

Concept assessments

Focus groups

Diary studies

Formative usability testing

Collaborative design workshops

Heuristic evaluations

Information architecture assessments

Summative usability testing
Human factors validation testing
Comparative testing
Benchmarking

Remote or in-lab testing

ADJECTIVE​
(of a person, action, or idea) showing an ability to take risks; confident and courageous​
(of a color or design) having a strong or vivid appearance​

Our mission is to be the most thoughtful, informed, and impactful partner we can be for our clients, our employees, and our world and to have fun while doing it.

We partner and collaborate with your team

To be a creatively curious research partner that cares about your product success and to consistently provide the insight needed to create safer and more efficient, effective, and engaging experiences.

We support and empower our employees

With a fun, supportive, and dynamic work environment that imparts cultural values of empowerment, resourcefulness, and ingenuity; and reward dedication and initiative with opportunities to share in the success of the business.

We make a positive impact on our world

By giving back to the community through our commitment to philanthropy and investment in advancing our field with an eye towards improving the way in which humans interact with products around the world.

We partner and collaborate

Our clients believe in the value of user experience and human factors research.

They know that to deliver engaging, safe, satisfying, and delightful experiences to their customers they need to make data-driven design decisions. This means partnering with researchers and designers who can design and execute research programs with proven results. These are just a few of our clients who we have helped along their product development journey.

Bold Insight ranked the fourth best place to work in Chicago by Crain’s Chicago Business. Crain’s surveyed thousands of employees to identify, recognize, and honor the 100 best companies to work for in Chicago.

Bold Insight has been named to Inc. magazine’s annual list of the Best Workplaces for 2020. Earning one of ten spots on the Inc. Editors’ List, Bold Insight has been recognized as the best of the best.

Strategic partners

Access to studios and viewing rooms in desirable downtown Chicago.
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Nationwide facility locations, expanded capabilities, and 1.6 million panelists.
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Design and digital innovation to carry our recommendations forward.
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Memberships & certifications

Bold Insight is a Corporate Member of the Association for the Advancement of Medical Instrumentation (AAMI).

We are ISO 9001:2015 certified.

This globally-recognized certification represents:

• Rigorous auditing
• Information security standards
• Controlled processes
• Vendor management

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