Our commitment to safety

In response to COVID-19, we have enhanced our safety precautions and modified our research protocols to reduce the risk of virus transmission.

Full-service UX and human factors research agency

We specialize in large-scale and global research spanning the entire product development process within a variety of testing environments, including in-lab and simulated-use.

Deliver a truly connected brand experience

We work to ensure your users not only have a great set-up-and-use experience, but can easily connect existing devices to create a satisfying ecosystem experience.

Bring your car’s user experience up to speed

Don’t only test early and often. We help you establish a systematic approach to automotive UX and generate the data you need.

Our commitment to safety

In response to COVID-19, we have enhanced our safety precautions and modified our research protocols to reduce the risk of virus transmission.

Full service UX and human factors research agency

We specialize in large-scale and global research spanning the entire product development process within a variety of testing environments, including in-lab and simulated-use.

Deliver a truly connected brand experience

We work to ensure your users not only have a great set-up-and-use experience, but can easily connect existing devices to create a satisfying ecosystem experience.

Bring your car’s user experience up to speed

Don’t only test early and often. We help you establish a systematic approach to automotive UX and generate the data you need.
of our work is large scale, global user research

of our work is in medical device, digital health

of our work is focused on connected devices

of our work is large scale, global user research

of our work is in medical device, digital health

of our work is focused on connected devices

Humanizing experiences

Full-service UX and human factors research agency

Explore Understand the unmet needs of your customers to design the right product or service. Design Get feedback early and often to course correct while it’s still easy to do so. Measure Know where you stand and get the insight you need to focus future development efforts or to document achievement of objectives.​

Our work

Medical Devices Medical Devices Actively involved in the medical device human factors community, our team has expertise at every stage of the product development lifecycle as well as a solid understanding of the latest FDA and EU/UK regulations. Learn more Medical
Devices
Global
Research
Connected Experiences Voice Automotive Remote Testing Case Studies
Global Research Global Research We are a global team with established partners in over 40 countries, seamlessly extending your reach to understand users across borders and reduce the challenges often associated with global user research. Learn more Medical
Devices
Global
Research
Connected Experiences Voice Automotive Remote Testing Case Studies
Connected Experiences Connected Experiences Ensuring your products deliver an exceptional experience includes how those products connect with each other. Learn more Medical
Devices
Global
Research
Connected Experiences Voice Automotive Remote Testing Case Studies
Voice Voice Designing a voice interaction should be frictionless for the user; to accomplish this, we consider the people, the environment, and the tasks. Learn more Medical
Devices
Global
Research
Connected Experiences Voice Automotive Remote Testing Case Studies
Automotive Automotive Over the last 10+ years, we have worked in complex, global projects with some of the top automotive brand names. Learn more Medical
Devices
Global
Research
Connected Experiences Voice Automotive Remote Testing Case Studies
UX Research Operations Remote Testing With social distancing requirements in many parts of the world, many of our projects have employed remote testing methods. Learn how we approach remote testing to ensure we collect the highest quality data possible. Learn more Medical
Devices
Global
Research
Connected Experiences Voice Automotive Remote Testing Case Studies
Case Studies Case Studies We've been around the block a few times over the last 20 years. Check out some of our recent projects. Learn more Medical
Devices
Global
Research
Connected Experiences Voice Automotive Remote Testing Case Studies

Medical Devices Medical Devices Actively involved in the medical device human factors community, our team has expertise at every stage of the product development lifecycle as well as a solid understanding of the latest FDA and EU/UK regulations. Learn more Medical Devices Global Research Connected Experiences Voice Automotive Case Studies Global Research Global Research We are a global team with established partners in over 40 countries, seamlessly extending your reach to understand users across borders and reduce the challenges often associated with global user research. Learn more Medical Devices Global Research Connected Experiences Voice Automotive Case Studies Connected Experiences Connected Experiences Ensuring your products deliver an exceptional experience includes how those products connect with each other. Learn more Medical Devices Global Research Connected Experiences Voice Automotive Case Studies Voice Voice Designing a voice interaction should be frictionless for the user; to accomplish this, we consider the people, the environment, and the tasks. Learn more Medical Devices Global Research Connected Experiences Voice Automotive Case Studies Automotive Automotive Over the last 10+ years, we have worked in complex, global projects with some of the top automotive brand names. Learn more Medical Devices Global Research Connected Experiences Voice Automotive Case Studies Case Studies Case Studies We've been around the block a few times over the last 20 years. Check out some of our recent projects. Learn more Medical Devices Global Research Connected Experiences Voice Automotive Case Studies

Creative. Flexible. Research-minded.

Quantifying your customer experience can be just as important as designing it. There are many ways to get the insights needed to guide your development process.

We match the best research method to address your specific objectives and right-size our efforts without blowing your budget.

Ethnography

Contextual inquiry

Time & motion studies

Concept assessments

Focus groups

Diary studies

Formative usability testing

Collaborative design workshops

Heuristic evaluations

Information architecture assessments

Summative usability testing
Human factors validation testing
Comparative testing
Benchmarking
Remote or in-lab testing

ADJECTIVE​
(of a person, action, or idea) showing an ability to take risks; confident and courageous​
(of a color or design) having a strong or vivid appearance​

Our mission is to be the most thoughtful, informed, and impactful partner we can be for our clients, our employees, and our world and to have fun while doing it.

Bold TV

Get to know us through webinars, office tours, weekly values videos, and more!

Bold values video series FEATURED UX Researcher Kelsey Pagorek describes why the Bold Insight team chose ‘unfiltered’ as a company value. Click here to check out the rest of the series! Just another day at the office

You spend a lot of time at work, you should have fun while you're there! We have no problem accomplishing this. Take a peek inside our offices.

8 weeks of work in 2 minutes!

Check out the time lapse of our break room construction. Thanks to Vertical Interior Design, Rieke Office Interiors, and Ostrander Construction, Inc.

The making of a logo

Interested in what our logo means? Watch this video to learn how we came up with our logo design.

Part I: Why invest in global user research?

Managing Partner, Bob Schumacher, editor of The Handbook of Global User Research, breaks down the benefits of global research in part one of this three-part webisode series.

Part II: Things to think about

Explore considerations for successful global research with Bold Insight's Managing Partner, Bob Schumacher in part two of this three-part webisode series.

Part III: Where do I start?

Bold Insight's Managing Partner, Bob Schumacher offers insights on getting started with global research in part three of this three-part webisode series.

Our locations

360 Downers Grove, IL 2001 Butterfield Road
Suite 360
Downers Grove, IL 60515
Chicago, IL 125 S. Wacker Drive
Suite 3000
Chicago, IL 60606
Global Learn more about our ReSight Global family
125 Downers Grove, IL 2001 Butterfield Road
Suite 360
Downers Grove, IL 60515
Chicago, IL 125 S. Wacker Drive
Suite 3000
Chicago, IL 60606
Global Learn more about our ReSight Global family
Global Downers Grove, IL 2001 Butterfield Road
Suite 360
Downers Grove, IL 60515
Chicago, IL 125 S. Wacker Drive
Suite 3000
Chicago, IL 60606
Global Learn more about our ReSight Global family

Downers Grove, IL

2001 Butterfield Road
Suite 360
Downers Grove, IL 60515

Chicago, IL

125 S. Wacker Drive
Suite 3000
Chicago, IL 60606

Global

Learn more about our ReSight Global family

Bold Insight has been named one of Crain’s 2020 Best Places to Work in Chicago. Crain’s surveyed thousands of employees to identify, recognize, and honor the 100 best companies to work for in Chicago.

Bold Insight has been named to Inc. magazine’s annual list of the Best Workplaces for 2020. Earning one of ten spots on the Inc. Editors’ List, Bold Insight has been recognized as the best of the best.

Strategic partners

Access to studios and viewing rooms in desirable downtown Chicago.
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Nationwide facility locations, expanded capabilities, and 1.6 million panelists.
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Design and digital innovation to carry our recommendations forward.
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Memberships & certifications

Bold Insight is a Corporate Member of the Association for the Advancement of Medical Instrumentation (AAMI).

We are ISO 9001:2015 certified.

This globally-recognized certification represents:

• Rigorous auditing
• Information security standards
• Controlled processes
• Vendor management

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