We love research

We're science nerds. We geek out over your research questions. Our methods deliver actionable insights so you can be bold and design with confidence.

Let’s talk about your research questions! Send us an email and we’ll get right back to you!

Find out what it’s like to be Bold! Visit our careers page to check out open positions.

tooltip text
Our established vendor relationships help us to confidently recruit your user population
Our labs are designed to capture the user interaction with your product
Our expertly trained moderators probe to extract key insights

Build safer drug delivery devices

Attention to logistics, thoughtful product and research study design, and iterative user testing can help mitigate use-related risk with injection devices.

Learn how we can support your medical device UX and human factors research!

Let’s talk about your research questions! Send us an email and we’ll get right back to you!

tooltip text

Injection pads should be used for patients, which they can place on their thigh, arm, or abdomen.


Provide gloves, alcohol swabs, hand sanitizer, cotton balls, trash can, sharps container, etc.


Our team has managed human factors studies ranging in size and complexity, representing thousands of face-to-face hours in both lab & home environments.

(of a person, action, or idea) showing an ability to take risks; confident and courageous​


Medical device
& digital health


global research

Full-time researchers

lab spaces

Our process

Our focus is on helping you achieve your project objectives.

Case studies

Our clients do some cool stuff and we’re thrilled to be a part of it!

Our culture

Choosing the right vendor is about more than just research chops. Find out why company culture matters!

Our quality system

Being ISO-certified supports a smoother onboard process with your procurement team!

Anatomy of a research session

Our custom labs capture every key user interaction with your product.


We serve a wide variety of industries with research spanning the entire product development lifecycle. Together with your team, we help identify what research method will answer your questions to inform better product design, helping you create safer and more effective experiences for your users.

  • Ethnography
  • Contextual inquiry
  • Time & motion studies
  • Concept assessments
  • Focus groups
  • Diary studies
  • Personas
  • Formative usability testing
  • Collaborative design workshops
  • Heuristic evaluations
  • Information architecture assessments
  • Summative usability testing
  • Human factors validation testing
  • Comparative testing
  • Benchmarking

Our facilities

Research lab solutions

Our purpose-built labs are designed to support research with any product from low to high fidelity.

Humanizing experiences

Most of our business is repeat business, with many clients having worked with our team for years. We value these relationships and are just as invested in our clients’ products. While each project is unique and custom, our methods and approach are proven and applied across industries. We geek out over the tough research questions and clients often point out our enthusiasm for the research and wilingness to go above and beyond to capture the right data!


case studies

Explore project insights

View all

view all

your product here

Our culture

Feeling Bold?

We love what we do and the energy is contagious. We are focused on doing what’s right for our clients, our employees, our company, and our world. We are employee-owned, and our vision is for every long-term member of our team to share in the success they help create.

We are committed to meeting the rapid pace of workplace change through an environment of empowerment, support, trust, and flexibility. We want your final interview with Bold Insight to be your final interview… ever.


Inc. Best Workplaces 2023
Crain's Chicago Best Places to Work • 2023
Inc. Regionals 2022