Full-service UX and human factors research agency
We specialize in large-scale and global research spanning the entire product development process within a variety of testing environments, including in-lab and simulated-use.
Deliver a truly connected brand experience
We work to ensure your users not only have a great set-up-and-use experience, but can easily connect existing devices to create a satisfying ecosystem experience.
Bring your car’s user experience up to speed
Don’t only test early and often. We help you establish a systematic approach to automotive UX and generate the data you need.
Our commitment to safety
In response to COVID-19, we have enhanced our safety precautions and modified our research protocols to reduce the risk of virus transmission.
of our work is in medical device, digital health
of our work is focused on connected devices
of our work is large scale, global user research
of our work is in medical device, digital health
of our work is focused on connected devices
Humanizing experiences
Full-service UX and human factors research agency
Understand the unmet needs of your customers to design the right product or service.
Get feedback early and often to course correct while it’s still easy to do so.
Know where you stand and get the insight you need to focus future development efforts or to document achievement of objectives.
Our work
Medical Devices
Actively involved in the medical device human factors community, our team has expertise at every stage of the product development lifecycle as well as a solid understanding of the latest FDA and EU/UK regulations.
Global Research
We are a global team with established partners in over 40 countries, seamlessly extending your reach to understand users across borders and reduce the challenges often associated with global user research.
Connected Experiences
Ensuring your products deliver an exceptional experience includes how those products connect with each other.
Voice
Designing a voice interaction should be frictionless for the user; to accomplish this, we consider the people, the environment, and the tasks.
Automotive
Over the last 10+ years, we have worked in complex, global projects with some of the top automotive brand names.
Remote Testing
With social distancing requirements in many parts of the world, many of our projects have employed remote testing methods. Learn how we approach remote testing to ensure we collect the highest quality data possible.
Case Studies
We've been around the block a few times over the last 20 years. Check out some of our recent projects.
Medical Devices
Actively involved in the medical device human factors community, our team has expertise at every stage of the product development lifecycle as well as a solid understanding of the latest FDA and EU/UK regulations.
Global Research
We are a global team with established partners in over 40 countries, seamlessly extending your reach to understand users across borders and reduce the challenges often associated with global user research.
Connected Experiences
Ensuring your products deliver an exceptional experience includes how those products connect with each other.
Voice
Designing a voice interaction should be frictionless for the user; to accomplish this, we consider the people, the environment, and the tasks.
Automotive
Over the last 10+ years, we have worked in complex, global projects with some of the top automotive brand names.
Case Studies
We've been around the block a few times over the last 20 years. Check out some of our recent projects.
Creative. Flexible. Research-minded.
Quantifying your customer experience can be just as important as designing it. There are many ways to get the insights needed to guide your development process.
We match the best research method to address your specific objectives and right-size our efforts without blowing your budget.
Ethnography
Contextual inquiry
Time & motion studies
Concept assessments
Focus groups
Diary studies
Personas
Formative usability testing
Heuristic evaluations
Information architecture assessments
ADJECTIVE
(of a person, action, or idea) showing an ability to take risks; confident and courageous
(of a color or design) having a strong or vivid appearance
Our mission is to be the most thoughtful, informed, and impactful partner we can be for our clients, our employees, and our world and to have fun while doing it.
We partner and collaborate with your team
To be a creatively curious research partner that cares about your product success and to consistently provide the insight needed to create safer and more efficient, effective, and engaging experiences.
We support and empower our employees
With a fun, supportive, and dynamic work environment that imparts cultural values of empowerment, resourcefulness, and ingenuity; and reward dedication and initiative with opportunities to share in the success of the business.
We make a positive impact on our world
By giving back to the community through our commitment to philanthropy and investment in advancing our field with an eye towards improving the way in which humans interact with products around the world.
We partner and collaborate
Our clients believe in the value of user experience and human factors research.
They know that to deliver engaging, safe, satisfying, and delightful experiences to their customers they need to make data-driven design decisions. This means partnering with researchers and designers who can design and execute research programs with proven results. These are just a few of our clients who we have helped along their product development journey.
Bold Insight a Crain’s Chicago Business Best Places to Work in Chicago finalist for second year in a row. Bold Insight has once again been named one of Crain’s Best Places to Work in Chicago, making the 2021 list.
Bold Insight has been named to Inc. magazine’s annual list of the Best Workplaces for 2020. Earning one of ten spots on the Inc. Editors’ List, Bold Insight has been recognized as the best of the best.
Strategic partners
Recruitment services and flexible, state-of-the art facilities throughout the Chicago area.
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Nationwide facility locations, expanded capabilities, and 1.6 million panelists.
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Design and digital innovation to carry our recommendations forward.
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Memberships & certifications
Bold Insight is a Corporate Member of the Association for the Advancement of Medical Instrumentation (AAMI).
We are ISO 9001:2015 certified.
This globally-recognized certification represents:
• Rigorous auditing
• Information security standards
• Controlled processes
• Vendor management
