The third largest city in the US, Chicago is a melting pot of cultures. We’re fiercely proud to be based here and provide clients access to almost 9 million people in a sprawling urban environment.
Our Chicago location is in the heart of the ‘Loop.’
Housing our city-dwelling researchers, our expanded offices and in-person research labs are ready to host simultaneous sessions and in-person observers in large, flexible test suites.
New research labs
While we’ve had a flexible space in our Chicago office since it opened in 2019, we are always looking for ways to better serve our clients. We recently took over half the floor of our building (with incredible views by the way!), to build out a new observation room with one-way glass, reception space, and four flexible test rooms. Easy to find (across the street from Willis Tower – or ‘Sears Tower’ as us locals still call it!), there is a plethora of public transit options for both participants and observers.
Take a peek inside our office!
How to find us
Visiting our Chicago office or research lab?
Our office and research lab are central to every transportation option available. You’ll find us at 125 Wacker Dr, Suite 3000, Chicago, IL, 60606. As a point of reference, we are located directly north of Willis Tower. The best entrance into the building is located on the east side of Wacker Dr, directly next to the Boar’s Head Café.
L train: Our office is most easily accessible via the CTA Brown Line. The Quincy Brown Line stop is 0.2 miles (a 4 minute walk) from the office. Our building is located on the northeast corner of Wacker and Adams.
Metra: Just two blocks from Union Station (a 4 minute walk to our office) and four blocks from Ogilvie.
Provide your name and ID to front desk security at 125 S Wacker Dr. Then proceed to the elevator bank that will take you to the 30th floor. Look for Bold Insight/Office of Experience (OX) directly next to the elevators in Suite 3000.