Chicago, IL
A flagship location for UX and human factors research
Our Chicago facility is conveniently located in the Loop:
A peek inside our space
Our Chicago location is in the center of one of the nation’s most dynamic cities, making it ideal for UX testing and cross-functional workshops. Whether you’re refining a digital health platform, exploring generative AI use cases, or launching a new consumer product, our Chicago team and space are built to support critical research in a vibrant urban setting.
Why Chicago?
Connect with a diverse urban audience
Downtown Chicago gives you direct access to one of the most demographically and professionally diverse populations in the U.S. From early adopters of new tech and healthcare professionals commuting from major hospitals to digitally fluent Gen Z and multicultural consumers, our location enables rapid recruiting across a broad spectrum of user profiles.
A premium experience for stakeholders
Hosting executive stakeholders? Our Chicago space offers a polished, professional setting that’s easily accessible from both airports and centrally located near hotels, restaurants, and public transit. Stakeholders can observe live sessions onsite or remotely, participate in working sessions, and head back to the office with confidence and clarity.
Embedded in a world-class innovation hub
Chicago is home to leading hospitals, tech startups, Fortune 500 companies, and cutting-edge academic institutions. Conducting research here isn’t just convenient, it’s strategic. It puts you at the crossroads of medical advancement, digital innovation, and global market influence.
Your research team on the ground
Our Chicago-based researchers are experts in UX and human factors. Whether you’re launching an AI-driven app, refining wearable onboarding, or exploring software workflows, we bring the local insight and research rigor to get it right.
A great city for research and for you
Our downtown office is steps from the riverfront, top-rated hotels, and plenty of coffee shops (essential, we know). We’ll take care of the logistics, from coordinating participant flow to setting up stakeholder-ready observation rooms, so you can focus on the big-picture questions.
Want to test across multiple markets?
Many clients use our Chicago lab as a central anchor point for broader U.S. or global research programs. We’ll coordinate the complexity and keep things running smoothly.
How to find us
Our office and research lab are central to every transportation option available. As a point of reference, we are located directly north of Willis Tower. The best entrance into the building is located on the east side of Wacker Dr, directly next to the Boar’s Head Café.
L and Metra
L train: Our office is most easily accessible via the CTA Brown Line. The Quincy Brown Line stop is 0.2 miles (a 4 minute walk) from the office. Our building is located on the northeast corner of Wacker and Adams.
Metra: Just two blocks from Union Station (a 4 minute walk to our office) and four blocks from Ogilvie.
Driving
Bus
When you arrive:
Provide your name and ID to front desk security at 125 S Wacker Dr. Then proceed to the elevator bank that will take you to the 30th floor. Take a left after exiting the elevator and look for Bold Insight in Suite 3020.
Start your Chicago study
We’d love to show you what makes Chicago a smart choice. Let’s make your next round of research efficient, insightful, and set up for impact.