Create products users can't live without
Create the products that define categories and capture markets. We help teams explore emerging technologies, validate new concepts, and deliver innovations people trust.
Explore new devices,ecosystems, and servicesbefore scaling.
Test future HMIs,infotainment,and autonomous features.
Prototype and validatenew digital toolsthat serve the public.
Ensure inclusivity andusability in emerginghealth technologies.
Real stories, real results
Every innovation journey comes with unknowns. These case studies show how we helped clients explore bold ideas, uncover adoption drivers, and transform concepts into products people trust.
Build trust in AI-enabled SaMD with clinician-driven design
Through clinician-driven design cycles, we shaped an AI pregnancy risk tool that aligned with workflows and earned provider confidence.
Uncover what US drivers want from their in-vehicle experience
Focus groups and in-car usability sessions revealed what delights and frustrates drivers, guiding design priorities for future models.
Build a roadmap for growth in the augmented reality market
By mapping opportunity spaces and co-creating 100+ concepts, we equipped a telecom leader with a clear strategy for AR investment.
Impact you can measure
Innovation comes with risk. Our research mitigates that risk when we reveal what excites users, what holds them back, and how to turn new ideas into trusted products.
Faster validation cycles
Test bold ideas in two-week sprints.
User-driven differentiation
Ground innovation in unmet needs, not hype.
Smarter investments
Identify which concepts are worth scaling.
Inclusive design
Ensure breakthrough solutions are usable by all.
Why leaders choose us
20+ years of experience
in emerging technologies
50+ human factors and UX experts
to support your innovation
100+ markets
local insights, global comparability
ISO-certified quality system
for consistent, reliable results
UX research,
consulting,
& strategy
Human
factors
research
Medical
device
research
AI &
emerging
technology
Accessibility
consulting
Global
project
managment