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Our team enthusiastically discusses the latest tech, UX trends, and health industry topics. We want to open those discussions to you! Check out our latest bold insights and join the conversation.

3 UX Trends Shaping Healthcare in 2021

3 UX Trends Shaping Healthcare in 2021

As users continue to establish trust in emerging technologies, UX research can pave the way to a better experience with more inclusive design, better designed telehealth applications, and increased AR and VR integrations.

Human factors research in the times of COVID

Human factors research in the times of COVID

Human factors research in the support of medical and drug delivery device commercialization is essential and we should be planning on a return to in-person research as soon as is possible by applying all available and practical protective measures.

So, your recruit fell apart… now what?

So, your recruit fell apart… now what?

With the thousands of projects managed over the years, we feel like we’ve “seen it all.” While rare, in spite of the amount of preparation and planning, sometimes things don’t go as expected.

Product design: Why it’s important to see behavior

Product design: Why it’s important to see behavior

As designers, we assume users will behave the way we expect them to behave. Unfortunately for us, humans are unpredictable … attempts to model behavior typically predict less than 10% of actions. Consider the Theory of Planned Behavior, which suggests behaviors depend...

A Bold year to remember!

A Bold year to remember!

Guided by 20 years of experience, we are dedicated to using what we’ve learned to benefit our clients, empower our employees, and give back to our community.

AI benefits from GPU, not CPU advancements

AI benefits from GPU, not CPU advancements

A quick follow-up to our blog posts about AI… The name of the game is no longer Moore's Law where we see processors getting exponentially faster. AI technology is driven not by computing processes of the past, but from an evolution beyond central processing unit (CPU)...

Three things to improve acceptance of AI

Three things to improve acceptance of AI

To truly deliver on the promise of AI, developers need to keep the end users in mind. By integrating three components of context, interaction, and trust, AI can be the runaway success that futurists predict it will be.

Recruiting methods and study logistics for human factors and user research

Recruiting methods and study logistics for human factors and user research

A stronger recruiting strategy that includes relationships with patient support groups and clinical treatment centers can provide better access to difficult-to-reach patient populations. Being intentional about how you plan the logistics of your human factors and user research can mitigate risks to validity introduced by biases.

Designing your POS so it’s not a POS

Designing your POS so it’s not a POS

Regardless of whether the interface is intended to be used by a customer (novice) or an employee (expert), the key is to ensure that the POS interface is designed for the intended audience. To do this, organizations should engage users throughout the design process.

The future of fan engagement: How do you measure goosebumps?

The future of fan engagement: How do you measure goosebumps?

One of the CES presentations I attended was a panel in the sports technology track called, The Future of Fan Engagement. The panel discussed cutting-edge research in the sports tech market and perspectives on the relationship between emergent media technologies and...

The time for a better UX in digital therapeutics is now

The time for a better UX in digital therapeutics is now

If history has shown that payer behavior tends to shift once a critical mass has been achieved, and we are on the precipice of achieving that critical mass for digital therapeutics, having a “user friendly solution” is about to replace “having a reimbursable solution” as the #1 factor affecting physician prescribing behavior.

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IN THE NEWS

Bold Insight earns spot on 2023 Fortune Best Workplaces for Women list

Bold Insight, UX and human factors research agency, today announced it was selected as one of the Best Workplaces for Women, ranking #23 on Fortune’s list. This is the third Fortune list that Bold Insight has been recognized on this year, also earning spots on the...