Turn user insight into market leadership

Transform user research into a decisive competitive advantage. Our behavior-focused approach reveals exactly what drives adoption and engagement, translating directly to revenue growth. With 20+ years of expertise, we deliver the actionable intelligence C-suites need to shape winning product strategies and confidently capture market share before competitors can respond.

Case studyDriving market success with human-centered AI

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Challenge

A global technology company sought to redefine a category by introducing a premium AI-powered service that directly challenged established user expectations and internal assumptions. To succeed, they needed more than just usability feedback—they needed deep behavioral insights to understand how users mentally assigned tasks between AI and humans, and how that perception impacted adoption and conversion.
Challenge

Solution

We partnered with cross-functional stakeholders—including UX researchers, product designers, engineers, and marketers—early in the concept phase and continued throughout development. Our goal: uncover the behavioral drivers of adoption, identify friction points, and shape the product strategy in a way that would resonate with both new and existing users.

 

Over a six-month engagement, we conducted a comprehensive mixed-methods research program involving 180 participants. We combined longitudinal diary studies, surveys, and in-depth interviews to surface nuanced patterns in user behavior and expectation. Through iterative 2-week sprint cycles, we tested and refined design concepts in real-time, ensuring continuous alignment with user needs and business goals.

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Solution

Impact

What began as a research initiative became a strategic lever for competitive advantage. Our work uncovered “moments of truth” in the user journey—critical decision points that either drove conversion or signaled churn risk. These insights allowed the client to redesign onboarding experiences, reframe product messaging, and prioritize feature development in a way that directly influenced user adoption.
Impact

Key outcomes included:

  • A task taxonomy that mapped user mental models to AI-human interaction, enabling smarter onboarding and increasing early-stage engagement.
  • Quarterly executive roll-up reports that translated research findings into high-level business intelligence for senior leaders to act on.
  • Strategic differentiation points that guided go-to-market decisions, helping the client position the service as a premium offering with clear value over competitor solutions.

Key outcomes included

Result

By transforming behavioral insights into strategic decisions, the client was able to secure internal alignment, accelerate product development, and enter the market with confidence. The work directly contributed to buy-in for a new product category—solidifying the company’s role as an innovation leader in the AI space. More importantly, the research positioned the product for long-term revenue growth by ensuring it met real user needs from day one.

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Result