Publications
Beyond conducting UX and human factors research, our team has published work on a variety of related industry topics. We’ve even pulled together a calendar with photos of our pets conducting research in our labs! Check out all our publications.
We’re obsessed with UX
Being a UX nerd means we don’t just talk about it at work. We love talking about it in proceedings papers, conference presentations, posters, and books (for grownups AND kids!). Ask us for a full list of published papers from our researchers!
Decolonizing LLMs: An Ethnographic Framework for AI in African Contexts
by Lindsey Dewitt Prat, Bold Insight, Olivia Nercy Lucas, Mantaray Africa, Christopher Golias, Google, and Mia Lewis, Independent Scholar
Presented at the EPIC2024 conference, this peer-reviewed publication highlights the application of ethnographic insights in African contexts to mitigate digital colonialism with LLMs.
As generative AI tools like LLMs spread globally, ethnographers and tech folks need a critical lens through which to view the assumptions that are built into English-centric LLMs and solid tools to do research that will help us find an ethical and productive path forward that benefits everyone, not just English speakers.
This study draws on primary research from Ethiopia, Nigeria, Kenya, Tanzania, and South Africa, advocating for culturally informed AI that enhances local agency and inclusivity.
AI and UX Activity Book
We’ve crafted a fun, thought-provoking, and creatively-inspiring activity book that weaves in AI insights throughout. Don’t just stop at page one—dig deep to uncover questions and frameworks for organizations using AI tools, ways to think about AI prompts, plus puzzles, games, and creative activities supported by your favorite AI tools!
Our experts created a mind map of AI concepts! Explore AI’s connections with UX research, societal considerations, machine learning, and practical tools.
HFES AI research study
Our study, conducted at the 2024 HFES Health Care Symposium, explores the potential role of AI in the development and commercial use of medical devices.
Global AI study
We talked with UXRs in 24 countries to understand how they use AI tools in their research activities. Learn where 50 experts feel AI is working and where it falls short.
Custom UX Lab IFU
We designed instructions for building our UX lab Lego set that is based on our Chicago research facilities. Take a peek into the 24-page IFU booklet!
Research lab fun!
For a holiday giveaway initiative, we transformed our newly expanded research labs into an alternate universe with our team’s pets standing in as researchers and clients. Check out these adorable photos of dogs and cats conducting UX research!