Research facilities

Our labs provide endless possibilities for simulated environments; from a living room to a kitchen to an ER, we work to provide the ideal environment in which to capture data.

Collect high quality data in custom-designed UX research labs

Both our downtown and suburban facilities offer multiple flexible spaces designed to accommodate your users in a variety of natural-use environments. With a dedicated Client Services Associate to welcome participants, and amenities like unlimited soda, water, and snacks, we guarantee you’ll have an outstanding experience at our research labs!

Downers Grove

Our Downers Grove (Illinois) facility, located in Chicago’s western suburbs, has seven test rooms, three observation rooms (including a dual-observation client suite!), a test kitchen, client ante rooms, and the ability to conduct simultaneous sessions, which significantly shortens project timelines to deliver your results sooner!

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Use the interactive map above to explore individual suites, learn about our amenities, and view room photos.

Kitchen -- Downers Grove suite A  -- Downers Grove Breakout space  -- Downers Grove Suite B -- Downers Grove Suite C -- Downers Grove Amenities -- Downers Grove Amenities -- Downers Grove Amenities -- Downers Grove

Use the interactive map to explore individual suites, learn about our amenities, and view room photos.

About this facility

We are located at:

2001 Butterfield Rd., Suite 260
Downers Grove, IL.
+1.630.504.7391

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Downers Grove • Included amenities and services

Dedicated Client Services Associate

We guarantee you will have an outstanding experience at our research labs. To that end, clients reserving any test room or test suite receive the following amenities:
  • A dedicated Client Services Associate stationed in our reception area to:
  • Validate participant identification, including COVID vaccine status, if required
  • Administer consent forms
  • Distribute incentives
  • Collect all information needed to support every individual project requirement
  • Ensure every participant has an outstanding experience
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Downers Grove • Included amenities and services

Amenities with every rental

  • Large, comfortable waiting room for participants to relax prior to session
  • Unlimited copies and administrative support throughout fieldwork
  • Organized and managed catering to ensure dietary restrictions are considered
  • Unlimited soda, water, and snacks
  • Onsite, free, covered parking
  • Starbucks in building!
  • Access to breakout room to privately take a call
  • Break area with refrigerator and sink
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Downers Grove • Reception
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Downers Grove • Break area & call space
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Downers Grove • Suite A

Test room

  • Large layout and extra-wide door can accommodate oversized products such as fitness machines, medical equipment, or large home appliances
  • Space can be configured for unique simulated environments, e.g., hospital room with multiple beds or living room for entertainment devices
  • Large enough for focus groups or multiple-participant sessions.
  • One-way mirror facilitates observation from adjoining room
  • Test session live-streamed to adjoining observation room or remote viewers
  • Cameras positioned to capture device and participant(s), as well as screen mirroring of interface, to project into observation room or for remote stakeholders
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Downers Grove • Suite A • Test room
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Downers Grove • Suite A • Test room
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Downers Grove • Suite A • Test room
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Downers Grove • Suite A

Observation room

  • Spacious client observation room accommodates large stakeholder groups
  • One-way mirror provides observation of test session
  • Large TV projects device screens and/or interface, participant reactions, and all relevant camera angles
  • Adjoined kitchen
  • Live streaming from all test rooms possible
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Downers Grove • Suite A • Observation room
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Downers Grove • Suite A • Observation room
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Downers Grove • Suite A • Observation room
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Downers Grove • Suite B

Test room

  • Ideal for 1:1, in-depth user interviews for small products, such as wearables or medical devices  
  • Large enough to accommodate hospital bed for medical device research 
  • One-way mirror makes it easy for onsite stakeholders to view the session from large adjoining observation room 
  • Cameras positioned to capture device and participant(s), as well as screen mirroring of interface, to project into observation room or for remote stakeholders  
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Downers Grove • Suite B • Test room
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Downers Grove • Suite B • Test room
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Downers Grove • Suite B

Observation room

  • Spacious client observation room accommodates large stakeholder groups
  • One-way mirror providing observation of test session
  • Large TV projecting device screens and/or interface, participant reactions, and all relevant camera angles
  • Adjoined kitchen
  • Live streaming from all test rooms possible
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Downers Grove • Suite B • Observation room
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Downers Grove • Suite C

Test room 1

  • Part of the dual-testing suite, this test room can be set up in a variety of configurations that require two rooms (e.g., multiple hospital rooms)
  • One-way mirror makes it easy for onsite stakeholders to view the session from large adjoining observation room
  • Cameras positioned to capture device and participant(s), as well as screen mirroring of interface, to project into observation room or for remote stakeholders
  • Large enough for hospital beds, ideal for 1:1, in-depth user interviews
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Downers Grove • Suite C • Test room 1
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Downers Grove • Suite C • Test room 1
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Downers Grove • Suite C

Test room 2

  • Part of the dual-testing suite, this test room can be set up in a variety of configurations that require two rooms (e.g., multiple hospital rooms)
  • One-way mirror makes it easy for onsite stakeholders to view the session from large adjoining observation room
  • Cameras positioned to capture device and participant(s), as well as screen mirroring of interface, to project into observation room or for remote stakeholders
  • Large enough for hospital beds, ideal for 1:1, in-depth user interviews
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Downers Grove • Suite C • Test room 2
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Downers Grove • Suite C

Dual observation room

  • Dual observation room allows onsite stakeholders to view two simultaneous sessions or sessions that require two rooms (e.g., floating between multiple hospital rooms)
  • Two one-way mirrors facilitate viewing into two separate test rooms
  • Large TVs projecting device screens and/or interface, participant reactions, and all relevant camera angles from both test rooms
  • Live streaming from all test rooms possible
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Downers Grove • Suite C • Dual observation room
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Downers Grove • Suite C • Dual observation room
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Downers Grove • Test kitchen

Optimally designed to simulate in-home kitchen environment

  • All counters are standard, in-home height
  • Functional sink, dishwasher, refrigerator for additional testing needs and environment simulation
  • Test session live-streamed to adjoining observation room or remote viewers
  • Cameras positioned to capture device and participant, as well as screen mirroring of interface, to project into observation room or for remote stakeholders
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Downers Grove • Test kitchen
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Downers Grove • Test kitchen
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Downers Grove • Test kitchen
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Downers Grove • Test kitchen

Observation room

  • Spacious client observation room accommodates large stakeholder groups
  • Large TV projecting device screens and/or interface, participant reactions, and all relevant camera angles
  • Live streaming from adjoined kitchen and all test rooms is possible
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Downers Grove • Test kitchen • Observation room
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Downers Grove • Test kitchen • Observation room
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Downers Grove • Test room / breakout space
  • Test room available for remote observation
  • Ideal for 1:1, in-depth user interviews
  • Test session live-streamed to adjoining observation room or remote viewers
  • Cameras positioned to capture device and participant, as well as screen mirroring of interface, to project into observation room or for remote stakeholders
An optional part of the Test Suite reservation, upon request, this room can be set up for a breakout space to take private calls 
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Downers Grove • Test room / breakout space
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Downers Grove • Test room / breakout space
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Chicago

Our Chicago (Illinois) labs are ready to host simultaneous sessions and in-person observers. Our newly expanded facility includes a spacious observation room with one-way glass, reception space, and four flexible test rooms. 

Use the interactive map above to explore individual suites, learn about our amenities, and view room photos.

Test suite -- Chicago Test rooms -- Chicago Amenities -- Chicago

Use the interactive map to explore individual suites, learn about our amenities, and view room photos.

About this facility

We are located at:

125 S. Wacker Drive, Suite 3000
Chicago, IL 60606
+1.630.504.7391

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Chicago • Included amenities and services

Dedicated Client Services Associate

We guarantee you will have an outstanding experience at our research labs. To that end, clients reserving any test room or test suite receive the following amenities:
  • A dedicated Client Services Associate stationed in our reception area to:
  • Validate participant identification, including COVID vaccine status, if required
  • Administer consent forms
  • Distribute incentives
  • Collect all information needed to support every individual project requirement
  • Ensure every participant has an outstanding experience
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Chicago • Included amenities and services

Amenities with every rental

  • Large, comfortable waiting room for participants to relax prior to session
  • Unlimited copies and administrative support throughout fieldwork
  • Organized and managed catering to ensure dietary restrictions are considered
  • Unlimited soda, water, and snacks
  • Access to breakout room to privately take a call
  • Kitchen with refrigerator and sink
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Chicago • Open area & large group space
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Chicago • Test suite

Test room

  • Space can be configured for unique simulated environments, e.g., hospital room with multiple beds or living room for entertainment devices
  • Large enough for focus groups or multiple-participant sessions.
  • One-way mirror facilitates observation from adjoining room
  • Test session live-streamed to adjoining observation room or remote viewers
  • Cameras positioned to capture device and participant(s), as well as screen mirroring of interface, to project into observation room or for remote stakeholders
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Chicago test suite • Test room
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Chicago test suite • Test room
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Chicago test suite

Observation room

  • Spacious client observation room accommodates large stakeholder groups
  • One-way mirror provides observation of test session
  • Large TV projects device screens and/or interface, participant reactions, and all relevant camera angles
  • Live streaming from all test rooms possible
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Chicago test suite • Observation room
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Chicago test suite • Observation room
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Chicago • Test and observation space

Test rooms

  • Test rooms available for remote observation 
  • Ideal for 1:1, in-depth user interviews, and remote test sessions 
  • Large enough to accommodate hospital bed for medical device research 
  • Test sessions live-streamed to observation room or remote viewers 
  • Cameras positioned to capture device and participant, as well as screen mirroring of interface, to project into observation room or for remote stakeholders  
An optional part of the Test Suite reservation, upon request, these rooms can be set up for breakout space to take private calls 
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Chicago • Test and observation space • Room 1
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Chicago • Test and observation space • Room 2
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Chicago • Test and observation space

Observation room

  • Spacious client observation room accommodates large stakeholder groups
  • Large TV projecting device screens and/or interface, participant reactions, and all relevant camera angles
  • Live streaming from all test rooms possible
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Chicago • Test and observation space • Observation room
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Chicago • Test and observation space • Observation room
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