Consumer technology
Our insight is at the intersection of product, behavior, and technology
Consumer expectations evolve fast. Brands that stay ahead of the curve don’t guess; they test, refine, and evolve based on user behavior. We partner with global technology leaders to bring human insight into every stage of product innovation, from connected wearables and smart appliances to mobile ecosystems and voice-activated AI.
What we do
Launch better products, faster
Validate design and usability early and often with high-impact qualitative and quantitative methods.
Optimize across markets
Translate user needs and UX requirements into action across North and South America, Europe, Africa, and Asia.
Understand your users deeply
Explore mental models, behavioral patterns, and global context through mixed-method research.
Accelerate strategic growth
Inform design decisions and feature prioritization with evidence, not assumption.
Our experience in consumer technology
We’ve worked with some of the world’s most innovative consumer technology companies. Whether it’s optimizing smartwatch onboarding for older adults or helping define new use cases for AR, we bring decades of expertise in usability, accessibility, and product strategy.
Devices and platforms we’ve supported:
- Smartwatches and wearable health trackers
- Smart home appliances and connected kitchen tools
- Mobile phones and app ecosystems
- AR/VR concepts and interaction models
- Voice-controlled and AI-enabled consumer devices
- Digital assistant technologies and app stores
- E-commerce and subscription gaming platforms
- In-vehicle mobile and infotainment apps
How we solve consumer tech challenges
Understand first impressions and onboarding
We evaluated smartwatch setup experiences across different age groups and use histories, revealing how onboarding content and device UI influence engagement and long-term use. These insights informed accessibility improvements and reduced user churn.
Refine usability in real-world settings
We helped an appliance manufacturer test product prototypes in a kitchen lab environment, identifying mismatches between product expectations and mental models. Our work supported a redesign that aligned more closely with real-use behavior.
Improve app ecosystems for developers and creators
For a global platform serving app and game developers, we uncovered usability and navigation challenges that varied by job role and region. Our research guided revisions to information architecture, reducing friction for monetization features.
Guide innovation in emerging tech
We supported a telecom client’s exploration of AR business models, co-creating over 100 concepts and defining opportunity areas in wearables and mobile AR. Our insights shaped future product roadmaps in a highly competitive landscape.
Validate payment tech with new modalities
A smart speaker payment service provider relied on us to evaluate user comfort and trust across voice-driven commerce scenarios. Dyads and focus groups revealed both enthusiasm and critical adoption barriers—insights that informed product refinement
Why consumer tech leaders choose Bold Insight
You innovate boldly. We make sure your users come with you.
Let’s talk about how we can support your next big idea. Whether you’re launching, scaling, or reimagining a product line, our researchers can help you make informed, user-driven decisions that reduce risk and fuel growth.