Case study
Build a roadmap for growth in the augmented reality market
Challenge
A global telecom company wanted to expand into the AR space, but in a market crowded with hype and experimentation, they needed a clear vision. Their goal was to identify real, high-potential AR opportunities and shape a strategy that could help them lead in both mobile and wearable platforms.
Solution
Working alongside The Office of Experience, our design agency partner, we explored market trends, emerging tech, and unmet consumer needs to map out seven key opportunity spaces in the AR ecosystem. From there, we co-created over 100 distinct product and service concepts across a range of use cases, from practical utilities to immersive experiences.
Impact
The client walked away with more than just ideas. Our strategic analysis highlighted how each concept could meet real consumer needs, align with the brand’s future positioning, and scale with evolving tech.
Bold Outcomes
- Identified seven high-growth AR opportunity spaces
- Developed 100+ concepts spanning both near-term and future innovation
- Balanced vision with feasibility across mobile and wearable platforms
- Equipped the client with an actionable roadmap to test and prioritize investments
Result
The project gave the client a foundation for confident investment in AR anchored in real-world value, not just novelty. With our support, they’re positioned to lead with purpose in an emerging space.