The way people interact with technology is evolving, shifting from command-based keywords to conversational complexity.
Generative AI is rewriting user expectations
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Christina Ambrose
Director
With a background in interdisciplinary social sciences, Christina has been trained in various qualitative research methods. Her human factors expertise includes consulting on products from early-stage exploratory research through end stage validation studies, and she has supported several successful submissions. She collaborates with clients to design programs of research and decide on optimal methodologies, while supervising individual research projects involving medical devices and digital health management platforms. Christina holds a BA in Comparative Human Development and an MA in the Social Sciences from the University of Chicago.
Bold facts
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Christina
Something unique about you summed up in one sentence:
I drink iced coffee daily, no matter the season.
Your favorite part of working at Bold Insight:
I’ve appreciated utilizing my research skills and working directly with clients and participants. And, of course, the team is amazing.
In your spare time (or if you had spare time), you would absolutely do this:
Read! Or watch TV. Walk by the lake. Get a coffee.
Your favorite city in the world is...and why?
Chicago is close to home and will always be one of my top cities.
You cannot start the day without doing this:
Brushing my teeth?
Your ultimate celebrity dinner party guest list would include:
Miley Cyrus.
Long-term personal or professional goal?
I don’t know. Something amazing, I guess.
Any other facts to share?
I love all types of games! I played softball throughout college and since then I’ve gotten into Spikeball and pickleball. Inside games are fun too (Bananagrams, Boggle, cards, etc.).
Read Christina's bold insights
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The retail funnel has collapsed: Why agentic AI demands a new research playbook
CES 2026 made one thing clear: the traditional retail funnel is obsolete. As agentic AI reshapes how people discover, decide, and buy, UX research must adapt to a non-linear, trust-driven, agent-to-agent economy.
The real gold rush in autonomous vehicle rideshare is the ecosystem
We break down why the future of AV ridesharing depends on human-centered infrastructure, not just AI.
Word processing vs. world processing: The cultural work AI can’t do
AI systems can produce fluent language, but they do not understand or convey the cultural meaning behind it. UX research surfaces the gap between what a system produces and what users actually experience.