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Explore bold perspectives
Our team enthusiastically discusses the latest tech, UX trends, and health industry topics. We want to open those discussions to you! Check out our latest bold insights and join the conversation.
Beyond the data dump: Crafting research reports that drive real change
Effective research reports do more than present data. Learn how to structure reports that connect insights to business impact and inspire next steps.
Storytelling for strategic UX reporting: Drive action and engage stakeholders
Learn a three-step process to transform your research reports into compelling stories that communicate insights with clarity and impact.
Smart brands double down on UX when the economy dips
UX research and design helps organizations make data-backed, business-driven decisions, bringing clarity and confidence in an unpredictable economic environment.
5 tips for designing AI-enabled SaMD that HCPs trust
Design an AI-enabled software as a medical device that offers cutting-edge capabilities and earns the trust of healthcare professionals, ultimately improving patient care.
Mastering the balance between moderation and facilitation in UX research
Moderation and facilitation exist on a continuum. Discover how building skills in both areas allows you to adapt to various research methods and project needs.
The FDA’s PCCP: A game changer for AI-enabled medical device software
Learn how incorporating human factors principles in developing the PCCP approach can improve the chances of successfully implementing a PCCP.
Essential leadership skills for navigating complex user research projects
Grow these leadership skills to support successful user research projects.
Beyond the product: UX for ecosystems
Designing a positive UX requires manufacturers to integrate products into broader ecosystems, balancing user and manufacturer perspectives and iterating based on behavioral data.
Boost in-vehicle user satisfaction with UX research and a dual-track development approach
Integrate UX research with a dual-track development approach to better align with user needs and ensure your automotive product launches are successful and user-centered.
Diversity in research and why it matters: Exploring Black maternal mortality rates
Explore the critical issue of Black maternal health disparities in the US, uncovering systemic biases and historical injustices. Discover how UX researchers can foster inclusive practices and ethical research to drive meaningful change.
How superior UX transforms automotive brand perception and loyalty
In the evolving automotive industry, recent studies highlight that high-quality user experiences significantly enhance customer advocacy and brand loyalty, surpassing the influence of pre-existing brand perceptions. Learn more about tools that quickly empower confident UX design decisions.
How to build a mobile lab for in-car UX research
Discover key strategies for building adaptable mobile labs tailored to ensure streamlined data capture across diverse on-the-road environments.
Design for all: Elevate your product design to include all genders and sexualities
Inclusive design matters more than ever. This Pride Month, learn practical tips to incorporate diversity in your UX research and elevate your product design to reflect and respect all genders and sexualities, ensuring no one feels marginalized or excluded.
Three ways UX research supports accessible product design
Designing accessible products through UX research can create better user experiences for all when researchers are knowledgeable about accessibility and accessible designs, recruit those with a wide range of accessibility needs throughout the UX process, and offer accessible participation options like in-home testing.
Unlocking the power of user-centric design for business success
Prioritize understanding and meeting users’ needs to shape your company’s future and achieve unprecedented success. Investing in user experience (UX) leads to lower support costs, higher customer retention, and a proven return on investment.
Human factors optimization: How to leverage HF researchers in your medtech team
As a medtech professional, you can enhance your team’s capabilities by engaging human factors researchers to create front-end documentation, alleviate research workloads, and provide regulatory guidance.
Enhancing medical device safety and effectiveness: Leveraging knowledge tasks in healthcare UX and human factors research
Discover why implementing knowledge tasks is essential for evaluating user comprehension of critical safety information in medical device validation. Learn how to effectively assess these tasks to enhance product safety and effectiveness in your healthcare UX research.
3 considerations for accessible in-car UX research sessions
Adaptability, alternative setup options, and a prioritized task list are all helpful components to planning in-car research studies for populations with accessibility needs.
Integrating AI with care: FDA reveals focus areas for forthcoming guidance on AI products
As AI technology use expands within the healthcare industry, FDA focus areas will play an important role in ensuring safe implementation.
Follow this framework to ensure your SaMD conforms to HF standards post-release
Navigate regulatory nuances for your SaMD by following a structured approach to maintain compliance post-release.
So you want to run a diary study: Five steps to successfully onboard participants
Successful participant onboarding is a crucial step in running a diary study. Read on for five steps for effective onboarding: establishing processes, internal testing, progress tracking, time allocation, and consideration of global factors.
The value of the daily fieldwork debrief: A critical piece of your UX research
A summary of the day’s research findings helps teams to stay aligned, drives report outcomes, and ensures stakeholder goals are top of mind.
Context, accents, and privacy: Overcoming hurdles of AI translation tools in global UX research
Bold Insight launched a global AI study in March 2023 that included: 24 multilingual interviews conducted with UX researchers in 19 countries, spanning 22 languages. 27 interviews in English with global UX researchers representing 24 countries. Our global study led us...
Conducting research with kids? Considerations for running studies with adolescent participants
Unlock valuable insights by creating engaging environments, maximizing participation, and uncovering the genuine perspectives of young users.
How collaboration builds value in medical device human factors research
Instead of a top-down, one-size-fits-all approach to research, collaboration between manufacturers and human factors research teams can create trusted partnerships and a focus on designing valuable products.
5 tips for remote UX research with the A11y community
By being thoughtful of the research process and unique needs of participants, researchers can champion inclusion of those with accessibility needs in research, resulting in better designed products.
Six unique benefits of rolling research
Consider rolling research for increased efficiency and continuity in your product development process.
How can UX researchers support gender diversity and more inclusive design for all intended users?
Update research and design practices to increase gender diversity; data from research that encompasses all genders is more reflective of real-world users.
Understanding user research regulations: how much do you know about participant privacy?
Choose an experienced research partner to avoid privacy pitfalls that can derail successful data collection.
Why logistics are important: 4 considerations for planning global research
A successful global project starts with understanding and planning for logistical challenges.
Two tips for successfully preparing research materials for global studies
Prepare for a successful global study by allocating additional time to strategize localization and translation.
How to prepare products for global research
Understanding and accounting for common challenges is the first step in collecting high quality data during global research.
Moderating remote research sessions? 3 tips to help build rapport with participants
Gathering quality data during remote sessions begins with ensuring participants are equally as comfortable as they would be during an in-person session.
Pros and cons of remote moderated testing: Considerations for ongoing research during COVID-19
A few key adjustments can help capture research data effectively and ensure the health of participants and team members.
Be the student: 4 tips to be a better UX research moderator
Moderators should put themselves in the position of learning from the participant. Keeping a few tips in mind can facilitate this process and produce a more fruitful UX research session.
So, your recruit fell apart… now what?
With the thousands of projects managed over the years, we feel like we’ve “seen it all.” While rare, in spite of the amount of preparation and planning, sometimes things don’t go as expected.
Four things to keep in mind when conducting on-the-road UX research
To successfully execute on-the-road driver experience research, it’s important to account for factors unique to the driving environment, such as the route or geographic location.
When it comes to voice print UX, what is our role as researchers?
During a recent study, we asked participants how long they thought they would have to speak in order for their voice to be uniquely recognized (i.e., voice print). While their estimates varied widely - from 30 seconds to 30 minutes - most people said about three to...
Recruiting methods and study logistics for human factors and user research
A stronger recruiting strategy that includes relationships with patient support groups and clinical treatment centers can provide better access to difficult-to-reach patient populations. Being intentional about how you plan the logistics of your human factors and user research can mitigate risks to validity introduced by biases.
UX project logistics: choosing the right vendors for project success
Selecting the correct vendors to support your UX project is critical to success. From facilities to recruiting, knowing the right questions to ask, budget constraints, and client needs and expectations will make the selection process smooth and painless.
5 takeaways for human factors practitioners from the HFES Health Care Symposium FDA workshops
Healthcare symposium provides clarity for interpretation of FDA guidance documents related to human factors engineering.
Webisode: Global user research — where to start
Create the conditions to collect highest quality data across diverse environments.
Webisode: Global user research — things to think about
Explore considerations for successful global user research in part two of this three-part webisode series.
Webisode: Why invest in global user research?
While many organizations see the value in user research, there is sometimes a reluctance to invest in a global research program.
Just in time for the Super Bowl – A football metaphor for UX research and design
User research and user-centered design are inseparable. We are quarterbacks. We don’t like to run.
RESEARCH TIPS
Beyond the data dump: Crafting research reports that drive real change
Effective research reports do more than present data. Learn how to structure reports that connect insights to business impact and inspire next steps.
Storytelling for strategic UX reporting: Drive action and engage stakeholders
Learn a three-step process to transform your research reports into compelling stories that communicate insights with clarity and impact.
Smart brands double down on UX when the economy dips
UX research and design helps organizations make data-backed, business-driven decisions, bringing clarity and confidence in an unpredictable economic environment.
IN THE NEWS
Bold Insight to instruct EPIC tutorial on AI research tools
This week, Lindsey DeWitt Prat, PhD, Director at Bold Insight, will lead a tutorial presented by EPIC exploring how ethnographers can stay grounded in human insight while navigating the growing pressure to adopt AI tools. Her session, Your tech stack needs a thinking...
Bold Insight examines GenAI and ethnographic research during virtual EPIC session
This week, Bold Insight Directors Lindsey DeWitt Prat, PhD and Kirsten Bruckbauer will join Prof. Dr. Michael Gerlich, Head of Center for Strategic Corporate Foresight and Sustainability and Head of Executive Education, SBS Swiss Business School, for a virtual EPIC...
Bold Insight joins panel with Microsoft, IBM, and Dropbox at CRUX by User Interviews
This month, Bold Insight Director Katie Leyden will take the stage alongside Kirsten Clemens from Microsoft, Casey Gollan from IBM, and Kevin Pinkley from Dropbox, as panelists at CRUX: The conference for research and UX pros. Hosted by User Interviews, the event will...