Learn why UX researchers excel as strategy consultants through data-driven approaches that address critical decisions and adapt to new contexts.
Why UX people make great strategy consultants
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Kayla Sanoy
Senior UX Researcher
With a background in marketing, research, and the arts, Kayla approaches every client project with creativity, results orientation, and attention to detail. With extensive experience building relationships with non-profits and local businesses, she has a passion for cultivating meaningful connections. She brings this people-focused passion to research with a focus on empathy. She particularly enjoys applying qualitative research methods to shape the future of consumer technology.
Bold facts
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Kayla
Something unique about you summed up in one sentence:
I’m an American-Canadian dual citizen and spent my summers as a kid visiting family in western Canada.
Your favorite part of working at Bold Insight
The culture and team!
In your spare time (or if you had spare time), you would absolutely do this:
Listen to The Pitch. I have listened to almost every episode and am obsessed with startup-based podcasts.
Your favorite city in the world is...and why?
Canmore…more of a small mountain town than a city, but the skiing and views are amazing!
You cannot start the day without doing this:
Drinking coffee and listening to music.
Your ultimate celebrity dinner party guest list would include:
Stephen Colbert, Ryan Reynolds, Leonardo DiCaprio, and Jennifer Lawrence
Long-term personal or professional goal?
Give a TEDx talk.
Any other facts to share?
I love trying new adventure sports! So far I’ve been skydiving, snowmobiling, snowshoeing, dirt biking, and skiing. Heli-skiing is still on the list!
Read Kayla's bold insights
- Mastering the balance between moderation and facilitation in UX research
- The value of the daily fieldwork debrief: A critical piece of your UX research
- Conducting research with kids? Considerations for running studies with adolescent participants
- Bold Insight to present on co-creation methodology at 2023 UX Masterclass Leadership Series
- Six unique benefits of rolling research
- Moderating remote research sessions? 3 tips to help build rapport with participants
Read our team’s latest bold insights
Global UX, mastered: The UXalliance’s 20-year collaboration story
This year marks the 20th anniversary of the UXalliance. To celebrate this milestone, we sat down with Gavin, one of the five founding members, to discuss the organization’s history, guiding principles, and the benefits it brings to clients.
Human factors testing for OTC drugs and non-prescription medical devices
As the field of human factors continues to evolve, so must our approaches to testing and study design. While the FDA’s 2013 guidance laid the groundwork for study design and methodology, recent discussions and conference presentations have prompted a shift in how we approach OTC HF testing, leading to more comprehensive and realistic assessments of these products.
What the history of human factors tells us about the future of our industry
Look back at the rich history of human factors engineering, from its roots in anthropometry to the advanced field of ergonomics and beyond. These developments have shaped technologies and design, enhancing everyday life by making experiences safer and more intuitive.