This month, Bold Insight’s Sam Alper and Kayla Sanoy will present a webinar at the UX Masterclass Leadership Series, an ongoing series of global events organized by the UXalliance that brings together leading user experience (UX) professionals from around the world. In their presentation, A fresh approach to using Co-creation Techniques to uncover User Journeys, Alper, Director, and Sanoy, Senior Researcher, will share a user research methodology developed and refined by Bold Insight that results in a visual diagram of the user journey.

“Our experience developing this co-creation methodology demonstrates how facilitation, in addition to moderation, can be used as an effective data collection strategy in UX research,” said Alper.“This talk is intended for UX practitioners who have a need to uncover journeys or user processes, those executing service blueprint research, and anyone in UX interested in exploring new user research methods.”

The webinar will take place via Zoom at 10 am CST on Tuesday, February 28. Visit the event website to register and learn more.

About the UXalliance
The UXalliance is a network of leading UX agencies and global organizations helping to design better international products with local research, insight, and design.

About Bold Insight
Bold Insight is a UX research agency based in Chicago. The team offers clients the expertise and professionalism of a large agency, with the imagination and agility of a startup. This dynamic offering results in responsiveness, sense of pride and ownership, and flexibility to exceed project expectations. Ready to kick off a study? Reach out!