Imagine: You’re interviewing a 9-year-old to get feedback on a new level of a popular children’s game. During the warmup part of the session, she was chatty and smiling and made a lot of eye contact, but now something has changed. She’s nervous and is struggling to...
Director
Sam’s background in human factors and industrial engineering has led to a systematic approach to problem solving, which considers both the technical and social aspects of challenges, that he applies to each project. He spent the better part of a decade investigating accidents from a human factors perspective, presenting to the Consumer Product Safety Commission and being deposed as an expert witness. Sam has a deep research background and has developed and implemented qualitative and quantitative research methodologies. Sam as a Ph.D. in Industrial and Systems Engineering from the University of Wisconsin—Madison.



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