Jim Kershner

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Jim Kershner

Director

Jim has 20+ years of medical device product development experience, ranging from orthopedic implants and surgical instruments, to endovascular products, to drug delivery systems. Jim conducts and manages both UX and human factors projects in the healthcare space. Jim has a BS in Physics from Appalachian State University and an MEngSc in Biomedical Engineering from the University of New South Wales.

Bold facts

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Jim

Something unique about you summed up in one sentence:

I have an inexplicable obsession with earth-sheltered homes, and have a mini library of associated design books, architectural references, and construction details.

Your favorite part of working at Bold Insight

The culture of a family team (like the Partridge Family, but less dorky).

In your spare time (or if you had spare time), you would absolutely do this:

Take a historic train tour of Great Britain.

Long-term personal or professional goal?

To help develop the next generation of UX researchers at Bold Insight.

How long have you been in the UX field?

20+ years

Your ultimate celebrity dinner party guest list would include:

SNL-era Will Ferrell, Living Color-era Jim Carrey, 30 Rock-era Tina Fey, I Love Lucy-era Lucille Ball

Your favorite city in the world is...and why?

Paris, for the food, the culture, and the people.

Any other facts to share?

I took up archery and gave up golf because I’m terrible at golf and it makes me angry.

Read Jim's bold insights

June 27, 2023

What medtech design teams need to know about AI regulations

China and the European Union are regulating AI ethics. The mandate for medtech design teams: build AI-powered products that meet ethics standards and inspire user trust.

Context, accents, and privacy: Overcoming hurdles of AI translation tools in global UX research

Sep 19, 2023

Bold Insight launched a global AI study in March 2023 that included: 24 multilingual interviews conducted with UX researchers in 19 countries, spanning 22 languages. 27 interviews in English with global UX researchers representing 24 countries. Our global study led us...

The role and challenges of speech technology in global UX research

Aug 31, 2023

Speech technology helps UX researchers bridge linguistic and cultural barriers. Effective use, however, depends on balancing the roles of humans and tech.

Generative AI in UX research: what are the risks and rewards?

Aug 18, 2023

Generative AI can speed up repetitive research tasks, but it’s still hard to trust each output. Our global AI study measures the concrete impact.

What medtech design teams need to know about AI regulations

Jun 27, 2023

China and the European Union are regulating AI ethics. The mandate for medtech design teams: build AI-powered products that meet ethics standards and inspire user trust.