Jim Kershner


Jim has 20+ years of medical device product development experience, ranging from orthopedic implants and surgical instruments, to endovascular products, to drug delivery systems. Jim conducts and manages both UX and human factors projects in the healthcare space. Jim has a BS in Physics from Appalachian State University and an MEngSc in Biomedical Engineering from the University of New South Wales.

Bold facts

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Something unique about you summed up in one sentence:

I have an inexplicable obsession with earth-sheltered homes, and have a mini library of associated design books, architectural references, and construction details.

Your favorite part of working at Bold Insight

The culture of a family team (like the Partridge Family, but less dorky).

In your spare time you would absolutely do this:

Take a historic train tour of Great Britain.

Long-term personal or professional goal?

To help develop the next generation of UX researchers at Bold Insight.

How long have you been in the UX field?

20+ years

Your ultimate celebrity dinner party guest list would include:

SNL-era Will Ferrell, Living Color-era Jim Carrey, 30 Rock-era Tina Fey, I Love Lucy-era Lucille Ball

Your favorite city in the world is...and why?

Paris, for the food, the culture, and the people.

Any other facts to share?

I took up archery and gave up golf because I’m terrible at golf and it makes me angry.
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Read Jim's bold insights
January 25, 2023

With a few considerations and thoughtful planning, research that includes the a11y community can effectively collect data while ensuring a respectful participant experience to help design products that meet the needs of all users.

November 14, 2022

By being thoughtful of the research process and unique needs of participants, researchers can champion inclusion of those with accessibility needs in research, resulting in better designed products.


Read our team’s latest bold insights

5 tips for remote UX research with the A11y community

Approximately 15% of the global population identifies as having a disability. Given that so many individuals have accessibility needs, it is essential that we, as user experience (UX) researchers, design products with the accessibility (a11y) community in mind, and...

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Six unique benefits of rolling research  

Our team has seen an increase in requests for rolling research to support product design across multiple industries, from consumer goods to healthcare. We’ve seen firsthand the benefits of executing this model of research and why it can revolutionize the way product...

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