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Jim Kershner

Director

Jim has 20+ years of medical device product development experience, ranging from orthopedic implants and surgical instruments, to endovascular products, to drug delivery systems. Jim conducts and manages both UX and human factors projects in the healthcare space. Jim has a BS in Physics from Appalachian State University and an MEngSc in Biomedical Engineering from the University of New South Wales.

Bold facts

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Jim

Something unique about you summed up in one sentence:

I have an inexplicable obsession with earth-sheltered homes, and have a mini library of associated design books, architectural references, and construction details.

Your favorite part of working at Bold Insight

The culture of a family team (like the Partridge Family, but less dorky).

In your spare time (or if you had spare time), you would absolutely do this:

Take a historic train tour of Great Britain.

Long-term personal or professional goal?

To help develop the next generation of UX researchers at Bold Insight.

How long have you been in the UX field?

20+ years

Your ultimate celebrity dinner party guest list would include:

SNL-era Will Ferrell, Living Color-era Jim Carrey, 30 Rock-era Tina Fey, I Love Lucy-era Lucille Ball

Your favorite city in the world is...and why?

Paris, for the food, the culture, and the people.

Any other facts to share?

I took up archery and gave up golf because I’m terrible at golf and it makes me angry.
Read Jim's bold insights

Read our team’s latest bold insights

Human factors testing for OTC drugs and non-prescription medical devices

Jan 16, 2025

As the field of human factors continues to evolve, so must our approaches to testing and study design. While the FDA’s 2013 guidance laid the groundwork for study design and methodology, recent discussions and conference presentations have prompted a shift in how we approach OTC HF testing, leading to more comprehensive and realistic assessments of these products.

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