This week, Jim Kershner, Director at Bold Insight, contributed to the online publication, Packaging Digest. In the article, 3 Tips to Consider Before Freezing Packaging Design During Human Factors Research, Kershner details why knowing when to finalize a package can help ensure a smoother validation process, potentially increase speed to market, and improve patient safety.

“Manufactures often underestimate the impact that packaging and branding have on safe and effective use,” said Kershner. “And this assumption can force post-validation design changes to elements that the FDA has accepted, delaying the development process and time to market.”

Finalizing packaging and style elements – like colors, branding, and product names – can impact testing in critical ways. Understanding what elements will impact the device use, and knowing when to freeze those will support a more efficient and successful regulatory submission process.

Read the full article by visiting the Packaging Digest website.

About Packaging Digest
Packaging Digest is a respected packaging media brand in North America, delivering news, trends, best practices, and new technologies to packaging executives and engineers at end-user companies in a variety of markets. Their goal is to help packaging professionals achieve higher levels of creative thinking, productivity, and profitability.

About Bold Insight
Bold Insight is a UX and human factors research agency based in Chicago. Our research enables designers to design with confidence. We span the product development life cycle; informing early product design to global human factors validation, all to ensure user experiences are useful, usable, safe, engaging, and satisfying. Ready to discuss your next project? Reach out!