We break down why the future of AV ridesharing depends on human-centered infrastructure, not just AI.
The real gold rush in autonomous vehicle rideshare is the ecosystem
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Conor Mackin
Partner
With a background in human factors and over ten years of experience leading UX research, Conor is versed in both qualitative and quantitative research methods. He has worked in a variety of domains including defense, healthcare, energy, aeronautical, oil & gas, connected homes, and connected buildings. Conor has supported both the formative and summative aspects of the design process while being a passionate advocate for the end user. He has a BS in Psychology from Eckerd College.
Bold facts
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Conor
Something unique about you summed up in one sentence
I float like a butterfly, sting like a bee.
Your favorite part of working at Bold Insight
Having fantastic coworkers and being able to work in a fun environment while helping solve big and complex problems.
In your spare time (or if you had spare time), you would absolutely do this:
Finish earning my skydiving class “A” license.
How long have you been in the UX field?
10+ years
Your favorite city in the world is...and why?
London, it has the perfect mix of art, culture, and history.
Your ultimate celebrity dinner party guest list would include:
Robert Downey Jr, Chris Hadfield, Taylor Swift, and Tom Hanks
Long-term personal or professional goal?
I would love to have conducted research on every continent, even Antarctica!
Any other facts to share?
I’ve walked away from skydiving, airplane, and hang-gliding accidents.
Read Conor's bold insights
Read our team’s latest bold insights
Word processing vs. world processing: The cultural work AI can’t do
AI systems can produce fluent language, but they do not understand or convey the cultural meaning behind it. UX research surfaces the gap between what a system produces and what users actually experience.
Is your research ready for the unpredictable world of LLMs?
As AI products powered by large language models grow more complex, traditional UX methods fall short. Bold Insight and Panasonic Well share how simulation can uncover safer, faster insights for unpredictable systems and build the foundation for trust, innovation, and lasting impact.
Small UX team, big Q4 goals: how to keep your launch on track
It’s time to get design insight to differentiate your products. Apply these nimble UX research strategies to keep pace and still meet 2026 launch goals.