Bold Insight featured in Built In, highlights the importance of UX in ecosystem design

June 13, 2023

This week, Bold Insight contributed to the latest issue of online publication Built In. In the article, UX for Ecosystems: Why It’s Important, Conor Mackin, Partner at Bold Insight, details ways in which users expect their devices to integrate seamlessly into their lives and how manufacturers can better incorporate these expectations into products that work across ecosystems.

“It’s no secret that UX research is a vital component of creating successful products. That’s why it requires continuous attention,” said Mackin. “Refining a product’s design based on user feedback and behavioral data can offer invaluable insights into how effectively the product is meeting user needs and what further changes can be made to enhance the user experience.”

There are huge benefits to having an ecosystem of devices and services in a home. The consumer benefits by ideally having a seamless experience of device and service integration and the manufacturer benefits by having its ecosystem in a home creating loyal customers since, for the consumer, it can be difficult or impractical to try new devices when the home is entrenched in one ecosystem. Ultimately, as the foothold of any ecosystem gets stronger, the user can either feel satisfied and happy or stuck and frustrated. And that feeling (satisfied or stuck) becomes associated with the brand. Designing a great ecosystem experience drives brand loyalty and brand champions.

To learn tips on how to consider a product’s ecosystem experience during the design process, read the full article by visiting the Built In website.

About Built In
Built In was founded in 2011 on a love of Chicago, its people and tech — as a social network and blogging platform. For millions of tech professionals nationwide, Built In is the best place to learn about the industry, build connections, and carve out futures at companies they believe in. 

About Bold Insight
Bold Insight is a UX and human factors research agency based in Chicago. Our research enables designers to design with confidence. We span the product development life cycle; informing early product design to global human factors validation, all to ensure user experiences are useful, usable, safe, engaging, and satisfying. Ready to discuss your next project? Reach out!


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