Why designing product experiences for everyone in the household, not just one user, is the key to long-term trust and adoption.
Back to team page
Katie Leyden
Director
Katie’s background in human-centered design, cultural analysis, and business positions her as both a creative and strategic thinker. She brings a cross-disciplinary understanding to ethnographic research and business analysis and has focused on various sectors including technology, e-commerce, entrepreneurship, and housing. She is driven by the desire to understand why people think the way they do and to find solutions for the everyday inconveniences. Katie graduated with a BA from the University of Notre Dame in American Studies with minors in Business Economics and Collaborative Innovation.



Bold facts
Learn more about

Something unique about you summed up in one sentence:

Your favorite part of working at Bold Insight

In your spare time (or if you had spare time), you would absolutely do this:

Your favorite city in the world is...and why?

You cannot start the day without doing this:

Your ultimate celebrity dinner party guest list would include:

Long-term personal or professional goal?

Any other facts to share?
- Bold Insight joins panel with Microsoft, IBM, and Dropbox at CRUX by User Interviews
- So you want to run a diary study: Five steps to successfully onboard participants
- Bold Insight and MedRythms co-publish article on validation study to improve walking for chronic stroke population
- 3 tips to successfully onboard in a remote environment
Read our team’s latest bold insights
Unlocking team potential across locations: How to fix what slows your teams down
When your teams are confident in their roles, understand one another’s value, and can collaborate effectively, the business moves faster and smarter.
Beyond the data dump: Crafting research reports that drive real change
Effective research reports do more than present data. Learn how to structure reports that connect insights to business impact and inspire next steps.
Storytelling for strategic UX reporting: Drive action and engage stakeholders
Learn a three-step process to transform your research reports into compelling stories that communicate insights with clarity and impact.