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Katie Leyden

Director

Katie’s background in human-centered design, cultural analysis, and business positions her as both a creative and strategic thinker. She brings a cross-disciplinary understanding to ethnographic research and business analysis and has focused on various sectors including technology, e-commerce, entrepreneurship, and housing. She is driven by the desire to understand why people think the way they do and to find solutions for the everyday inconveniences. Katie graduated with a BA from the University of Notre Dame in American Studies with minors in Business Economics and Collaborative Innovation.

Bold facts

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Katie

Something unique about you summed up in one sentence:

If the UV is above a 4, you’ll find me outside no matter what the temperature is.

Your favorite part of working at Bold Insight:

The welcoming nature of the Bold Insight team and the constant AHA moments during research when someone explains why they think a certain way about something.

In your spare time (or if you had spare time), you would absolutely do this:

Become a certified yoga instructor.

Your favorite city in the world is...and why?

London, hands down! I spent a semester abroad living, learning, and interning in Central London and I can’t wait to go back.

You cannot start the day without doing this:

Putting oat milk in my smoothie and coffee.

Your ultimate celebrity dinner party guest list would include:

The creators of The Office. It would be spit take central! Note to self: don’t wear white.

Long-term personal or professional goal?

I really want to live in London for a few years… I can’t hold onto studying abroad for too much longer!

Any other facts to share?

I wrote my senior thesis in the middle of the nationwide quarantine and used the walls of my childhood basement for white boarding.
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