Imagine: You’re interviewing a 9-year-old to get feedback on a new level of a popular children’s game. During the warmup part of the session, she was chatty and smiling and made a lot of eye contact, but now something has changed. She’s nervous and is struggling to...
Anke has spent more than 7 years in the UX field. Much of her recent work has been in the healthcare space, specifically with medical device manufacturers to coordinate and execute human factors research programs. Her experience ranges from exploratory work, through small- and large-scale formative studies, to 510k validation studies, having supported successful submissions and several publications. With a background in social science, Anke enjoys interacting with people to better understand how the devices they interact with impact their lives, and how to optimize these tools to create better experiences. Anke has lived and studied in three countries and speaks German and French. Anke holds an MA in Social Science from the University of Chicago.
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While every organization has constraints to consider when designing experiences for customers or users, designing the ideal customer experience is completely possible within those constraints. Begin by identifying the experience you want your customer to have and work “backward” from there.
Recent research suggests that reclassifying diabetes may allow for the development of more targeted diabetes treatments. This could present opportunities to design these treatments to maximize patient safety and experience.
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HR leaders made it through the system shocks of 2020. They made it through the Great Resignation. Now, many are focusing once again on “normal” priorities like reducing employee attrition and improving engagement. To assess that, many of today’s HR leaders conduct...
Not sure how to use AI tools in your UX research? Consider making it your sparring partner
Last winter, there was a shift in the way people think and talk about artificial intelligence (AI); it felt seismic and sudden. Even though we’ve been quietly surrounded by AI for some time, the media’s perfect-storm reaction to Bard, ChatGPT, and others has caused...