Bold Insight to launch AI research project at the 2024 HFES Health Care Symposium

February 28, 2024

This month, Bold Insight team members will attend and present at the Human Factors and Ergonomics Society (HFES) 2024 Symposium. The event will connect professionals including human factors experts, pharmaceutical and medical device companies, biomedical engineers, healthcare providers, FDA representatives, and patient safety researchers to expand their networks and acquire insights into the latest innovations in human factors and healthcare.

In an effort to support the human factors engineering (HFE) community and benefit from the bright minds gathering in Chicago, Bold Insight is conducting a conference-wide research project to explore the potential role of artificial intelligence (AI) in activities throughout the medical device product development and post-market lifecycle. Attendees will be invited to engage in a collective exploration of where AI-enabled tools and processes can support and share ways AI has been leveraged for HFE activities. Insights will be displayed in real-time for conference attendees, and full results will be disseminated to survey respondents.

“Conducting human factors and usability research primarily in healthcare, our team is enthusiastic about fostering collaboration with colleagues,” said Korey Johnson, Managing Partner at Bold Insight. “We are curious to hear attendees’ perspectives on current practices, potential future applications, and the risks and benefits associated with employing AI to support HFE activities. These findings will create a valuable resource for informed decision-making within the field.”

Several Bold Insight team members are also program session contributors, sharing the following oral and poster presentations:

The 2024 HFES International Symposium will take place on March 24-27 in Chicago, IL. Be sure to stop by Bold Insight’s booth during the exhibition! Visit the event website to register and learn more.


About HFES
The Human Factors and Ergonomics Society, founded in 1957, is the world’s largest scientific association for human factors/ergonomics professionals. HFES provides education, builds connections, and advocates on behalf of human factors/ergonomics field—from students to researchers, and industry practitioners—and fosters collaboration across the spectrum of professionals to drive forward advances in human factors and ergonomics because HFES believes that the seamless connection between humans and systems, and the connection between research and application, is vital to keeping all human beings safe. Learn more about HFES by visiting their website.

About Bold Insight
Bold Insight is a UX and human factors research agency based in Chicago. Executing projects that span the product development life cycle, we conduct user research informing early product design to global human factors validation. We work with digital, next-generation technology—medical devices to mobile apps, IFUs to customer journeys. Let’s talk about your research questions!