Korey Johnson

Managing Partner

Korey has 15 years of experience in UX and HF research. He started in automotive UX working at Daimler to improve the design of vehicle cockpits and in-vehicle systems. During graduate school he applied the principles of human factors engineering to the problem of user authentication, creating a novel graphical authentication mechanism for which he holds a patent.

Over the course of the past 10 years, Korey first developed and managed the medical device human factors practice for User Centric, and continued to do so on a larger scale when User Centric was acquired by GfK. In his tenure across both organizations, the medical device human factors practice grew from a handful of formative and summative usability tests each year to over 100 annual research and design engagements spanning the entire medical and drug delivery device development process. The expansion of this practice required the development of robust internal training programs to establish adherence to human factors principles and best practices.

Most recently, Korey has left GfK and founded Bold Insight. Korey has a passion for making medical devices safer and more effective through the application of HFE/UE, and also for establishing and maintaining an organizational culture that supports the development of expert HF practitioners – both of which are central to the mission of Bold Insight. Korey is a contributing author to industry standards, regularly speaks at national and international conferences, and has an MS in Human Factors Psychology from the University of Idaho.

Bold facts

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Something unique about you summed up in one sentence

When I drive, it is always in complete silence without the radio on so I can hear myself think.

Your favorite part of working at Bold Insight

The long-lasting relationships – of course with our team, but also with our clients. Also, having the freedom to find creative solutions to challenges related to research, the organization, and our team.

In your spare time you would absolutely do this:

I would absolutely take up home brewing again if I had time. I would also golf more.

How long have you been in the UX field?

15+ years

You cannot start the day without doing this…

Instead, I’ll answer the opposite – I can NOT start the day with the snooze button. In the shower or working out within 5 minutes of my alarm.

Your ultimate celebrity dinner party guest list would include:

I don’t care much for celebrities, I’d rather have dinner with 4 friends. But for the sake of argument, let’s say Fallon, Tosh, Colbert, and Trump. You can’t tell me that wouldn’t be entertaining.

Long-term personal or professional goal?

My long-term goal is to ensure that Bold Insight outlasts me (at least professionally) and stays true to our founding principles.

Any other facts to share?

I have a telepresence robot in our office that is equipped with a placard that says “I’ll be nicer if you’ll be smarter.” I am a misunderstood individual – I’m really a nice guy.
Read Korey's bold insights
December 21, 2021

A successful global project starts with understanding and planning for logistical challenges.

December 14, 2021

Prepare for a successful global study by allocating additional time to strategize localization and translation.

December 2, 2021

Understanding and accounting for common challenges is the first step in collecting high quality data during global research.

April 30, 2020

Conducting research to inform development of safe and effective medical devices is essential and with modifications and precautions, in-person research can be conducted safely and effectively.

April 22, 2020

Human factors research in the support of medical and drug delivery device commercialization is essential and we should be planning on a return to in-person research as soon as is possible by applying all available and practical protective measures.

April 3, 2019

HFES healthcare symposium provides insight on FDA and regulatory perspectives, use of technology in research, interesting research methods employed, and cross-industry collaboration.


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