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Korey Johnson

Managing Partner

Korey has over 15 years of experience in UX and HF research. With a background in both automotive UX (improving the design of vehicle cockpits and in-vehicle systems) and, over the past 10+ years, a strong focus on medical device human factors, he offers clients cross-industry expertise with a critical understanding of working with regulated spaces. Korey has a passion for making medical devices safer and more effective through the application of HFE/UE, and also for establishing and maintaining an organizational culture that supports the development of expert HF practitioners – both of which are central to the mission of Bold Insight.
During graduate school he applied the principles of human factors engineering to the problem of user authentication, creating a novel graphical authentication mechanism for which he holds a patent. Korey is a contributing author to industry standards, regularly speaks at national and international conferences, and has an MS in Human Factors Psychology from the University of Idaho.

Bold facts

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Something unique about you summed up in one sentence

When I drive, it is always in complete silence without the radio on so I can hear myself think.

Your favorite part of working at Bold Insight

The long-lasting relationships – of course with our team, but also with our clients. Also, having the freedom to find creative solutions to challenges related to research, the organization, and our team.

In your spare time (or if you had spare time), you would absolutely do this:

I would absolutely take up home brewing again if I had time. I would also golf more.

How long have you been in the UX field?

15+ years

You cannot start the day without doing this…

Instead, I’ll answer the opposite – I can NOT start the day with the snooze button. In the shower or working out within 5 minutes of my alarm.

Your ultimate celebrity dinner party guest list would include:

I don’t care much for celebrities, I’d rather have dinner with 4 friends. But for the sake of argument, let’s say Fallon, Tosh, Colbert, and Trump. You can’t tell me that wouldn’t be entertaining.

Long-term personal or professional goal?

My long-term goal is to ensure that Bold Insight outlasts me (at least professionally) and stays true to our founding principles.

Any other facts to share?

I have a telepresence robot in our office that is equipped with a placard that says “I’ll be nicer if you’ll be smarter.” I am a misunderstood individual – I’m really a nice guy.
Read Korey's bold insights

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How superior UX transforms automotive brand perception and loyalty

In the evolving automotive industry, recent studies highlight that high-quality user experiences significantly enhance customer advocacy and brand loyalty, surpassing the influence of pre-existing brand perceptions. Learn more about tools that quickly empower confident UX design decisions.

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