
Automotive research
Over the last 20 years, we have worked in complex, global-scale projects with some of the top car brands. The continuous crossover OEM experience has furthered our auto-HMI expertise to your benefit.

Drive safely through all steps of development
We have completed projects on global level from early Axure prototypes through to fully concluded benchmarks and everything in between.
Prototyping
- Proof of concept
- Low-fidelity prototypes
- Lab-based UX testing
UX Clinics
- Static UX testing
- Dynamic UX testing
Benchmarking
- Individual metrics design
- Implementation and
execution
App & web UX
- Agile UX testing
- International research
programs

Explore & understand
The automotive industry has gone through an epic disruption with challenges galore. Autonomous driving, the sharing economy, and electric motorization require us to renew our understanding of car users and their needs.
Autonomous driving creates completely new user groups (passengers, pedestrians etc.) with new needs towards entertainment, functionalities, and communication.
Inform your new concepts by early user research data to understand how your products can better face future challenges and needs.
Understand and compare competitor features to learn what works and what doesn’t.
Research tools we use:
- Ethnography
- Contextual inquiry
- Concept assessments
- Focus groups
- Comparative usability testing
Design & iterate
Outsource the building of functional test prototypes that work in connection with driving simulator software (i.e. for change lane tasks).
Test low fidelity prototypes and concepts in a lab-based setting for a quick and cost efficient turnaround.
Test your car’s holistic user experience in the only realistic setting – the road.
Run your static UX test right at our location and make use of these logistic advantages for observers, participants and tech setup.
Research tools we use:
- Prototyping
- Rapid iterative testing (RITE)
- Usability / UX testing
- Expert review
- Card sorting & tree testing
- UX clinics
Automotive insights
BLOG
CASE STUDIES
Remote UX research can reveal 5 key insights for auto manufacturers
While COVID and social distancing poses challenges to automotive research, it also provides unique opportunities to assess the in-vehicle experience and identify opportunities in future makes and models. User feedback on what they like, dislike, or find confusing...
Four things to keep in mind when conducting on-the-road UX research
There are many facets of the technological renaissance currently underway in the automotive industry. Development in areas such as infotainment, connectivity, and autonomous driving are fundamentally altering the in-car experience; the extent to which these...
CASE STUDIES