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Kristen Kauphusman

Director

Kristen’s background resides within psychology and cognitive neuroscience. She has 7 years of experience working in consumer neuroscience research, where she applied a diverse set of neuroscience tools (EEG, eye tracking, facial coding, and biometrics) to clients’ complex business objectives. Her diverse experience and technical understanding of the human brain allows Kristen to assist clients by applying a unique lens to all research problems. Kristen has a BS in Psychology with an emphasis in Neuropsychology at University of Wisconsin, La Crosse.

Bold facts

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Kristen

Something unique about you summed up in one sentence

I have terrible vision and have needed glasses since I was less than 1 years old.

Your favorite part of working at Bold Insight

I love that we’re helping people – from clients to users, we’re truly designing a better overall experience.

In your spare time (or if you had spare time), you would absolutely do this:

Invent a board game! I am weirdly passionate about them and believe that I could make a great one.

How long have you been in the UX field?

7 years

You cannot start the day without doing this...

Listening to NPR!

Your favorite city in the world is...and why?

Bogota, Colombia. It is a beautiful city and when the World Cup comes around, I am an avid Colombia supporter…. sorry, America.

Your ultimate celebrity dinner party guest list would include:

Taylor Swift. Barack Obama. Oliver Sacks – Neurologist/Author, RIP (If you haven’t read “The Man Who Mistook His Wife for a Hat,” then you need to!). Albus Dumbledore – Greatest Wizard of All Time. Also, RIP.

Do you have a long-term personal or professional goal you'd like to share?

I speak some Spanish, but I would like to study other languages, including Mandarin. At some point, I plan to live outside the US for at least a year. Finally, I want to learn to play the ukulele, because who doesn’t like a ukulele?
Read Kristen's bold insights

Read our team’s latest bold insights

Human factors testing for OTC drugs and non-prescription medical devices

Jan 16, 2025

As the field of human factors continues to evolve, so must our approaches to testing and study design. While the FDA’s 2013 guidance laid the groundwork for study design and methodology, recent discussions and conference presentations have prompted a shift in how we approach OTC HF testing, leading to more comprehensive and realistic assessments of these products.

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